Brandwave

ARS vs Felco:Which is more popular?

In September 2026, Felco had more branded searches than ARS among tree loppers brands worldwide. Felco had about 22,200 branded searches, while ARS had 210. Felco made up 2.1% of all tree loppers brand searches we track, and ARS accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about tree loppers brands, Felco appeared in four of the five answers and ARS in three. Felco was mentioned before ARS in every answer.

Among tree loppers brands worldwide in September 2026

Who do people search for more?

Felco, about 106 searches for every 1 for ARS

Felco 22.2K searchesARS 210 searches

Who does AI mention more?

Felco, mentioned in 4 of 5 answers, ARS in 3

Felco in 4 of 5ARS in 3 of 5

Who does AI recommend more?

Felco, named ahead of ARS in every answer

Felco first in 4ARS never first

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Top tree loppers brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Felco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ARS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Felco was listed before ARS in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. ARS3rd
  4. Bahco4th
  5. Stihl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Felco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ARS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tree loppers brands

5 answers
  • Asked ChatGPT

    “Which tree loppers brand should I buy?”

    1. 1Fiskars
    2. 2Felco
    3. 3ARS
  • Asked ChatGPT

    “What are the best tree loppers brands?”

    1. 1Felco
    2. 2Fiskars
    3. 3ARS
    4. 4Bahco
  • Asked ChatGPT

    “What's the best tree loppers brand for garden pruning?”

    1. 1Fiskars
    2. 2Felco
    3. 3ARS
  • Searched Google, AI Overview

    “best tree loppers”

    1. 1Fiskars
    2. 2Felco
  • Searched Google, AI Overview

    “pruning loppers”

    1. 1Fiskars

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ARS or Felco more popular in search?

This chart shows how often people search Google for ARS and Felco by name. Each line represents a brand's share of searches for all five tree loppers brands we track, month by month, from English-language searches worldwide.

ARS and Felco among tree loppers brands worldwide, by month

Share of searches by month for Felco, ARS. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlFiskarsBahcoFelcoARS
Oct 202578.1%15%4.7%2.1%0.02%
Nov 202575.7%17.2%4.6%2.5%0.02%
Dec 202577.3%15.5%4.6%2.5%0.02%
Jan 202678.4%15.2%3.9%2.6%0.02%
Feb 202678.9%14.6%3.9%2.6%0.02%
Mar 202677.9%14.8%4.7%2.6%0.02%
Apr 202678.8%16.3%3.2%1.7%0.01%
May 202678.2%16.9%3.2%1.7%0.01%
Jun 202681.7%13.7%2.7%1.8%0.01%
Jul 202678%17.1%3.1%1.7%0.02%
Aug 202677.2%17.6%3.1%2.1%0.02%
Sep 202678.2%15.9%3.8%2.1%0.02%

How has the ARS and Felco comparison changed over the last 12 months?

3 findings
  • Felco was ahead of ARS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ARS’s share of searches among tree loppers brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 210.
  • Across the 12 months ending September 2026, Felco’s share of searches among tree loppers brands worldwide held steady at 2.1%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for tree loppers brands worldwide in September 2026?

0 changes

Neither ARS nor Felco moved beyond provider rounding among tree loppers brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ARS’s and Felco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ARS

1 branded search term

  • ars pruning saw

Felco

1 branded search term

  • felco

How the Brand Demand Index is measured

Other head-to-heads among tree loppers brands

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