Aer vs Osprey:Which is more popular?
In September 2026, Aer had more branded searches than Osprey among travel backpack brands worldwide. Aer had about 38,400 branded searches, while Osprey had 33,100. Aer made up 0.99% of all travel backpack brand searches we track, and Osprey accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about travel backpack brands, Osprey appeared in all five answers and Aer in three. Osprey was mentioned before Aer in three out of four answers.
Who do people search for more?
Aer, about 16% more searches than Osprey
Who does AI mention more?
Osprey, mentioned in every answer we collected
Who does AI recommend more?
Osprey, named ahead of Aer in 3 of 4 answers
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Top travel backpack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Osprey appeared in all five answers. Aer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Osprey was listed before Aer in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Osprey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Cotopaxi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Peak Design3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Aer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quechua2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tortuga2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bellroy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NOMATIC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel backpack brands
5 answers
Asked ChatGPT
“Which travel backpack brand should I buy?”
Asked ChatGPT
“What are the best travel backpack brands?”
Asked ChatGPT
“What's the best travel backpack brand for carry-on trips?”
Searched Google, AI Overview
“best travel backpack”
Searched Google, AI Overview
“carry on backpack”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Aer or Osprey more popular in search?
This chart shows how often people search Google for Aer and Osprey by name. Each line represents a brand's share of searches for all nine travel backpack brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Aer, Osprey. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patagonia | Cotopaxi | Quechua | Bellroy | Peak Design | Aer | NOMATIC | Osprey | Tortuga |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.3% | 7% | 5.7% | 4.2% | 3.8% | 0.59% | 0.88% | 0.51% | 0.13% |
| Nov 2025 | 78.1% | 7% | 4.7% | 4.2% | 3.8% | 0.7% | 0.79% | 0.52% | 0.14% |
| Dec 2025 | 75.3% | 8.3% | 5.5% | 5% | 3.7% | 0.58% | 0.85% | 0.61% | 0.12% |
| Jan 2026 | 76% | 8.4% | 5.6% | 4.1% | 3.7% | 0.59% | 0.93% | 0.61% | 0.13% |
| Feb 2026 | 75.8% | 8.3% | 5.6% | 4.2% | 3.7% | 0.7% | 0.96% | 0.61% | 0.17% |
| Mar 2026 | 74.4% | 8.2% | 5.5% | 5% | 4.5% | 0.88% | 0.84% | 0.6% | 0.16% |
| Apr 2026 | 71.2% | 9.6% | 6.4% | 5.8% | 4.3% | 0.87% | 0.98% | 0.7% | 0.2% |
| May 2026 | 70.3% | 9.4% | 6.3% | 5.7% | 5.2% | 1% | 0.97% | 0.85% | 0.22% |
| Jun 2026 | 70.3% | 9.4% | 6.3% | 5.7% | 5.2% | 0.99% | 0.97% | 0.85% | 0.22% |
| Jul 2026 | 70.7% | 9.5% | 6.3% | 5.9% | 4.3% | 0.99% | 0.87% | 1.3% | 0.18% |
| Aug 2026 | 67.8% | 11.1% | 6.1% | 6.8% | 5% | 1.2% | 0.93% | 1% | 0.17% |
| Sep 2026 | 70.4% | 9.5% | 6.3% | 5.8% | 5.2% | 0.99% | 0.97% | 0.85% | 0.15% |
How has the Aer and Osprey comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Osprey took it in December 2025, Aer took it in February 2026, Osprey took it in July 2026, Aer took it in August 2026.
- Across the 12 months ending September 2026, Aer’s share of searches among travel backpack brands worldwide moved from 0.59% to 0.99%, and its estimated monthly branded searches moved from 31K to 38.4K.
- Across the 12 months ending September 2026, Osprey’s share of searches among travel backpack brands worldwide moved from 0.51% to 0.85%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for travel backpack brands worldwide in September 2026?
2 changes
In September 2026, Osprey fell from 7th to 8th among travel backpack brands worldwide.
Estimated monthly branded searches for Aer worldwide rose 23.8% over 12 measured months, from 31K to 38.4K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Aer’s and Osprey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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