Brabantia vs InterDesign:Which is more popular by branded search?
In August 2026, Brabantia had more branded searches than InterDesign among towel rail brands worldwide. Brabantia was estimated to have 135K branded searches compared to InterDesign’s 6.6K, and held a 31.9% Share of Search versus InterDesign’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brabantia or InterDesign?
Compare the towel rail brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brabantia, InterDesign. The figures are in the table below the chart.
View monthly share of search table
| Month | Brabantia | Umbra | Yamazaki | Household Essentials | InterDesign | Croydex |
|---|---|---|---|---|---|---|
| Oct 2025 | 22% | 40.1% | 32.8% | 1.6% | 1.6% | 2% |
| Nov 2025 | 23.8% | 35.7% | 35.7% | 1.8% | 1.4% | 1.8% |
| Dec 2025 | 22% | 32.8% | 40% | 2% | 1.3% | 2% |
| Jan 2026 | 27.4% | 33.6% | 33.6% | 1.6% | 1.6% | 2% |
| Feb 2026 | 27.7% | 34% | 34% | 1.4% | 1.4% | 1.7% |
| Mar 2026 | 31.8% | 31.8% | 31.8% | 1.6% | 1.6% | 1.6% |
| Apr 2026 | 25.7% | 31.5% | 38.5% | 1.5% | 1.5% | 1.3% |
| May 2026 | 7.5% | 83.9% | 7.5% | 0.37% | 0.37% | 0.3% |
| Jun 2026 | 23.9% | 35.7% | 35.7% | 1.7% | 1.4% | 1.4% |
| Jul 2026 | 29.6% | 29.6% | 36.4% | 1.5% | 1.5% | 1.5% |
| Aug 2026 | 31.9% | 31.9% | 31.9% | 1.6% | 1.6% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Brabantia and InterDesign comparison changed over the last 12 months?
3 findings
- Brabantia was ahead of InterDesign in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among towel rail brands worldwide moved from 22% to 31.9%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 11 months ending August 2026, InterDesign’s estimated Share of Search among towel rail brands worldwide held steady at 1.6%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for towel rail brands worldwide in August 2026?
2 changes
In August 2026, Brabantia overtook Yamazaki to take the highest estimated Share of Search among towel rail brands worldwide, at 31.9%.
InterDesign’s estimated Share of Search among towel rail brands worldwide has gained ground for 3 months in a row, from 0.37% to 1.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Brabantia’s and InterDesign’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brabantia
1 branded search term
- brabantia
InterDesign
1 branded search term
- interdesign
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.