Brandwave

GearWrench vs Tekton:Which is more popular?

In September 2026, Tekton had more branded searches than GearWrench among torque wrench brands worldwide. Tekton had about 74,000 branded searches, while GearWrench had 49,500. Tekton made up 5.2% of all torque wrench brand searches we track, and GearWrench accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about torque wrench brands, Tekton appeared in four of the five answers and GearWrench in three. Tekton was mentioned before GearWrench in three out of four answers.

Among torque wrench brands worldwide in September 2026

Who do people search for more?

Tekton, about 49% more searches than GearWrench

Tekton 74K searchesGearWrench 49.5K searches

Who does AI mention more?

Tekton, mentioned in 4 of 5 answers, GearWrench in 3

Tekton in 4 of 5GearWrench in 3 of 5

Who does AI recommend more?

Tekton, named ahead of GearWrench in 3 of 4 answers

Tekton first in 3GearWrench first in 1

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Top torque wrench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tekton was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. GearWrench was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tekton was listed before GearWrench in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CDI1st
  2. Tekton2nd
  3. Precision Instruments3rd
  4. Snap-on4th
  5. GearWrench5th
  6. DeWalt–
  7. Craftsman–
  8. Husky–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Snap-on4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tekton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CDI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GearWrench3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Precision Instruments3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about torque wrench brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is GearWrench or Tekton more popular in search?

This chart shows how often people search Google for GearWrench and Tekton by name. Each line represents a brand's share of searches for all eight torque wrench brands we track, month by month, from English-language searches worldwide.

GearWrench and Tekton among torque wrench brands worldwide, by month

Share of searches by month for Tekton, GearWrench. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltCraftsmanSnap-onTektonGearWrenchHuskyCDIPrecision Instruments
Oct 202549.6%18.1%22.2%4.5%3.6%1.3%0.32%0.4%
Nov 202551.7%15.4%23.1%3.8%3.8%1.4%0.28%0.51%
Dec 202552.2%19.1%19.1%3.8%3.8%1.4%0.28%0.34%
Jan 202647.2%21.1%21.1%4.2%4.2%1.3%0.38%0.46%
Feb 202645.6%24.9%20.4%4.1%3.4%1%0.3%0.3%
Mar 202643.1%28.8%19.3%3.9%3.2%1.2%0.28%0.35%
Apr 202645.6%24.9%20.4%4.1%3.4%1%0.3%0.3%
May 202645.6%24.9%20.4%4.1%3.4%1%0.37%0.3%
Jun 202647.4%25.9%17.3%4.3%3.5%1%0.25%0.31%
Jul 202640.3%27%18%9.9%3%1.1%0.32%0.32%
Aug 202644.7%24.4%20%6%3.3%0.98%0.29%0.29%
Sep 202647.4%21.2%21.2%5.2%3.5%0.85%0.31%0.31%

How has the GearWrench and Tekton comparison changed over the last 12 months?

3 findings
  • Tekton was ahead of GearWrench in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GearWrench’s share of searches among torque wrench brands worldwide moved from 3.6% to 3.5%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, Tekton’s share of searches among torque wrench brands worldwide moved from 4.5% to 5.2%, and its estimated monthly branded searches moved from 60.5K to 74K.

How did search popularity change for torque wrench brands worldwide in September 2026?

1 change
  1. In September 2026, Tekton lost share of searches among torque wrench brands worldwide, from 6% to 5.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GearWrench’s and Tekton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GearWrench

1 branded search term

  • gearwrench

Tekton

1 branded search term

  • tekton

How the Brand Demand Index is measured

Other head-to-heads among torque wrench brands

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