Milwaukee vs ToughBuilt:Which is more popular by branded search?
In August 2026, Milwaukee had more branded searches than ToughBuilt among toolbox brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to ToughBuilt’s 74K, and held a 53.8% Share of Search versus ToughBuilt’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Milwaukee or ToughBuilt?
Compare the toolbox brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milwaukee, ToughBuilt. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | DeWalt | ToughBuilt | Stanley |
|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 29% | 16% | 1.8% | 0.02% |
| Nov 2025 | 51.4% | 28% | 18.9% | 1.7% | 0.02% |
| Dec 2025 | 54.1% | 24.2% | 19.9% | 1.8% | 0.01% |
| Jan 2026 | 53.8% | 24.2% | 19.8% | 2.2% | 0.02% |
| Feb 2026 | 53.8% | 24.2% | 19.8% | 2.2% | 0.02% |
| Mar 2026 | 51.1% | 27.9% | 18.8% | 2.1% | 0.02% |
| Apr 2026 | 53.8% | 24.2% | 19.8% | 2.2% | 0.02% |
| May 2026 | 53.8% | 24.2% | 19.8% | 2.2% | 0.02% |
| Jun 2026 | 54% | 24.3% | 19.9% | 1.8% | 0.02% |
| Jul 2026 | 58.8% | 21.6% | 17.7% | 1.9% | 0.02% |
| Aug 2026 | 53.8% | 24.2% | 19.8% | 2.2% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the Milwaukee and ToughBuilt comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of ToughBuilt in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among toolbox brands worldwide moved from 53.2% to 53.8%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 11 months ending August 2026, ToughBuilt’s estimated Share of Search among toolbox brands worldwide moved from 1.8% to 2.2%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for toolbox brands worldwide in August 2026?
1 change
In August 2026, Milwaukee lost estimated Share of Search among toolbox brands worldwide, from 58.8% to 53.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Milwaukee’s and ToughBuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Milwaukee
1 branded search term
- milwaukee
ToughBuilt
1 branded search term
- toughbuilt
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.