Leatherman vs ToughBuilt:Which is searched more?
In September 2026, Leatherman had more branded searches than ToughBuilt among tool pouch brands worldwide. Leatherman was estimated to have 368K branded searches compared to ToughBuilt’s 74K, and held a 12.5% Share of Search versus ToughBuilt’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Leatherman or ToughBuilt?
Compare the tool pouch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Leatherman, ToughBuilt. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | DeWalt | Leatherman | ToughBuilt |
|---|---|---|---|---|
| Oct 2025 | 65.2% | 19.6% | 13.1% | 2.2% |
| Nov 2025 | 60.8% | 22.3% | 14.9% | 2% |
| Dec 2025 | 60.8% | 22.3% | 14.9% | 2% |
| Jan 2026 | 62.1% | 22.9% | 12.5% | 2.5% |
| Feb 2026 | 63.6% | 23.4% | 10.5% | 2.6% |
| Mar 2026 | 62.1% | 22.9% | 12.5% | 2.5% |
| Apr 2026 | 62.1% | 22.9% | 12.5% | 2.5% |
| May 2026 | 62.1% | 22.9% | 12.5% | 2.5% |
| Jun 2026 | 62.4% | 23% | 12.6% | 2.1% |
| Jul 2026 | 65.2% | 19.6% | 13.1% | 2.2% |
| Aug 2026 | 62.1% | 22.9% | 12.5% | 2.5% |
| Sep 2026 | 62.1% | 22.9% | 12.5% | 2.5% |
How has the Leatherman and ToughBuilt comparison changed over the last 12 months?
3 findings
- Leatherman was ahead of ToughBuilt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Leatherman’s estimated Share of Search among tool pouch brands worldwide moved from 13.1% to 12.5%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, ToughBuilt’s estimated Share of Search among tool pouch brands worldwide moved from 2.2% to 2.5%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for tool pouch brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Leatherman worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Other head-to-heads among tool pouch brands
How each brand is measured
Brandwave collects information about searches that people make online using Leatherman’s and ToughBuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leatherman
1 branded search term
- leatherman
ToughBuilt
1 branded search term
- toughbuilt
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.