Makita vs Rubi:Which is more popular?
In September 2026, Makita had more branded searches than Rubi among tile cutter brands worldwide. Makita had about 1 million branded searches, while Rubi had 550,000. Makita made up 33.2% of all tile cutter brand searches we track, and Rubi accounted for 18.2%. When we asked ChatGPT and Google AI Overviews about tile cutter brands, Rubi appeared in four of the five answers and Makita in none.
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Top tile cutter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rubi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rubi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sigma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- QEP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Montolit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tile cutter brands
5 answers
Asked ChatGPT
“Which tile cutter brand should I buy?”
Asked ChatGPT
“What are the best tile cutter brands?”
Asked ChatGPT
“What's the best tile cutter brand for a tile project?”
Searched Google, AI Overview
“manual tile cutter”
- 1QEP
Searched Google, AI Overview
“tile cutter for porcelain”
- 1Rubi
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Makita or Rubi more popular in search?
This chart shows how often people search Google for Makita and Rubi by name. Each line represents a brand's share of searches for all eight tile cutter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Makita, Rubi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Ryobi | Rubi | Kobalt | Sigma | QEP | Montolit |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 19.7% | 18.7% | 16.1% | 2.6% | 1.4% | 0.24% | 0.11% |
| Nov 2025 | 37.7% | 21.7% | 24.2% | 11.9% | 2.9% | 1.3% | 0.21% | 0.09% |
| Dec 2025 | 35.1% | 24.4% | 22.2% | 13.3% | 3.3% | 1.5% | 0.2% | 0.09% |
| Jan 2026 | 32.3% | 22.1% | 22.5% | 18.1% | 3% | 1.6% | 0.27% | 0.1% |
| Feb 2026 | 34.8% | 24.3% | 20.2% | 16.2% | 2.7% | 1.5% | 0.24% | 0.1% |
| Mar 2026 | 35% | 20.3% | 23.6% | 16.6% | 2.7% | 1.5% | 0.24% | 0.11% |
| Apr 2026 | 32.3% | 22.2% | 25.8% | 14.8% | 3% | 1.6% | 0.22% | 0.1% |
| May 2026 | 32.1% | 21.7% | 27.1% | 14.5% | 2.9% | 1.3% | 0.21% | 0.12% |
| Jun 2026 | 31.9% | 21.6% | 28.1% | 14.4% | 2.4% | 1.3% | 0.21% | 0.09% |
| Jul 2026 | 30.7% | 20.8% | 27% | 17% | 2.8% | 1.5% | 0.2% | 0.11% |
| Aug 2026 | 32.3% | 21.9% | 23.3% | 17.9% | 2.9% | 1.3% | 0.21% | 0.08% |
| Sep 2026 | 33.2% | 22.2% | 21.8% | 18.2% | 3% | 1.3% | 0.22% | 0.1% |
How has the Makita and Rubi comparison changed over the last 12 months?
3 findings
- Makita was ahead of Rubi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among tile cutter brands worldwide moved from 41.1% to 33.2%, and its estimated monthly branded searches moved from 1.4M to 1M.
- Across the 12 months ending September 2026, Rubi’s share of searches among tile cutter brands worldwide moved from 16.1% to 18.2%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for tile cutter brands worldwide in September 2026?
2 changes
In September 2026, Makita gained share of searches among tile cutter brands worldwide, from 32.3% to 33.2%.
Rubi’s share of searches among tile cutter brands worldwide has gained ground for 3 months in a row, from 14.4% to 18.2% in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Makita’s and Rubi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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