Brandwave

Kobalt vs Makita:Which is searched more?

In September 2026, Makita had more branded searches than Kobalt among tile cutter brands worldwide. Makita was estimated to have 1M branded searches compared to Kobalt’s 90.5K, and held a 41.4% Share of Search versus Kobalt’s 3.7%. These are worldwide searches for English-language branded terms.

Share of Search among tile cutter brands worldwide in September 2026Which is more popular in search, Kobalt or Makita?
Kobalt3.7%90.5K searches
vs
Makita41.4%1M searches

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Which is more popular in search, Kobalt or Makita?

Compare the tile cutter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kobalt and Makita among tile cutter brands worldwide, by month

Share of Search by month for Makita, Kobalt. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltRyobiKobalt
Oct 202550%24%22.8%3.2%
Nov 202543.6%25.1%28%3.4%
Dec 202541.3%28.7%26.2%3.8%
Jan 202640.4%27.7%28.2%3.7%
Feb 202642.4%29.7%24.7%3.3%
Mar 202642.8%24.9%28.9%3.3%
Apr 202638.8%26.6%31%3.6%
May 202638.3%25.9%32.3%3.5%
Jun 202638%25.7%33.4%2.8%
Jul 202637.8%25.6%33.2%3.4%
Aug 202640.2%27.2%28.9%3.7%
Sep 202641.4%27.7%27.2%3.7%

How has the Kobalt and Makita comparison changed over the last 12 months?

  • Makita was ahead of Kobalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kobalt’s estimated Share of Search among tile cutter brands worldwide moved from 3.2% to 3.7%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among tile cutter brands worldwide moved from 50% to 41.4%, and its estimated monthly branded searches moved from 1.4M to 1M.

How did search popularity change for tile cutter brands worldwide in September 2026?

  1. In September 2026, Makita gained estimated Share of Search among tile cutter brands worldwide, from 40.2% to 41.4%.

  2. Kobalt’s estimated Share of Search among tile cutter brands worldwide has gained ground for 3 months in a row, from 2.8% to 3.7% in September 2026.

Other head-to-heads among tile cutter brands

How each brand is measured

Brandwave collects information about searches that people make online using Kobalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kobalt

1 branded search term

  • kobalt

Makita

4 branded search terms

  • makita
  • makita battery
  • makita drill
  • makita tool

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.