Brandwave

Adobe Express vs Fotor:Which is more popular?

In September 2026, Adobe Express had more branded searches than Fotor among thumbnail design tools worldwide. Adobe Express had about 1.9 million branded searches, while Fotor had 376,000. Adobe Express made up 0.99% of all thumbnail design tool searches we track, and Fotor accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about thumbnail design tools, Adobe Express appeared in all five answers and Fotor in one. Adobe Express was mentioned before Fotor in every answer.

Among thumbnail design tools worldwide in September 2026

Who do people search for more?

Adobe Express, about 5 searches for every 1 for Fotor

Adobe Express 1.9M searchesFotor 376K searches

Who does AI mention more?

Adobe Express, mentioned in every answer we collected

Adobe Express in 5 of 5Fotor in 1 of 5

Who does AI recommend more?

Adobe Express, named ahead of Fotor in every answer

Adobe Express first in 5Fotor never first

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Top thumbnail design tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Express appeared in all five answers. Fotor was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Express was listed before Fotor in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canva1st
  2. Adobe Express2nd
  3. Snappa3rd
  4. Fotor4th
  5. Pixelied–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fotor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snappa1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pixelied0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about thumbnail design tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Adobe Express or Fotor more popular in search?

This chart shows how often people search Google for Adobe Express and Fotor by name. Each line represents a brand's share of searches for all five thumbnail design tools we track, month by month, from English-language searches worldwide.

Adobe Express and Fotor among thumbnail design tools worldwide, by month

Share of searches by month for Adobe Express, Fotor. The figures are in the table below the chart.

View monthly share of searches table
MonthCanvaAdobe ExpressFotorSnappaPixelied
Oct 202598.9%0.86%0.25%0.01%<0.01%
Nov 202598.7%1%0.25%0.01%<0.01%
Dec 202598.6%1%0.37%0.01%<0.01%
Jan 202698.8%1%0.2%<0.01%<0.01%
Feb 202698.8%1%0.17%<0.01%<0.01%
Mar 202698.8%1%0.2%<0.01%<0.01%
Apr 202698.8%1%0.2%<0.01%<0.01%
May 202698.9%1%0.13%<0.01%<0.01%
Jun 202698.8%1%0.16%<0.01%<0.01%
Jul 202698.8%0.99%0.17%<0.01%<0.01%
Aug 202698.7%1%0.25%<0.01%<0.01%
Sep 202698.8%0.99%0.2%<0.01%<0.01%

How has the Adobe Express and Fotor comparison changed over the last 12 months?

3 findings
  • Adobe Express was ahead of Fotor in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adobe Express’ share of searches among thumbnail design tools worldwide moved from 0.86% to 0.99%, and its estimated monthly branded searches moved from 2M to 1.9M.
  • Across the 12 months ending September 2026, Fotor’s share of searches among thumbnail design tools worldwide moved from 0.25% to 0.2%, and its estimated monthly branded searches moved from 579K to 376K.

How did search popularity change for thumbnail design tools worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Fotor worldwide fell 35.2% over 12 measured months, from 579K to 376K in September 2026.

How are branded searches counted?

32 search terms

Brandwave collects information about searches that people make online using Adobe Express’ and Fotor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Express

22 branded search terms

  • adobe adobe express
  • adobe express android
  • adobe express animation
  • adobe express cloud
  • adobe express create
  • adobe express desktop
  • adobe express mobile
  • adobe express nonprofits
  • adobe express page
  • adobe express pc
  • adobe express photoshop
  • adobe express site
  • adobe express use
  • adobe express windows
  • adobe spark
  • adobe spark app
  • adobe spark express
  • adobe spark page
  • adobe spark post
  • adobe spark software
  • adobe spark videos
  • adobeexpress

Fotor

10 branded search terms

  • fotor
  • fotor app
  • fotor apps
  • fotor avatar maker
  • fotor background change
  • fotor background changer
  • fotor background remover
  • fotor bg remover
  • fotor face swap
  • fotor remove background

How the Brand Demand Index is measured

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