Murf AI vs Play.ht:Which is more popular?
In September 2026, Murf AI had more branded searches than Play.ht among text to speech APIs worldwide. Murf AI had about 70,500 branded searches, while Play.ht had 32,900. Murf AI made up 0.96% of all text to speech API searches we track, and Play.ht accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about text to speech APIs, neither Murf AI nor Play.ht appeared in any of the five answers.
Who do people search for more?
Murf AI, about 2 searches for every 1 for Play.ht
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top text to speech APIs in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Murf AI nor Play.ht showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ElevenLabs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cartesia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Amazon Polly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Murf AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Play.ht0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Resemble AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about text to speech APIs
5 answers
Asked ChatGPT
“Which text to speech API should I use?”
Asked ChatGPT
“What are the best text to speech APIs?”
Asked ChatGPT
“What's the best text to speech API for app voice features?”
Searched Google, AI Overview
“text to speech api”
Searched Google, AI Overview
“tts api”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Murf AI or Play.ht more popular in search?
This chart shows how often people search Google for Murf AI and Play.ht by name. Each line represents a brand's share of searches for all six text to speech APIs we track, month by month, from English-language searches worldwide.
Share of searches by month for Murf AI, Play.ht. The figures are in the table below the chart.
View monthly share of searches table
| Month | ElevenLabs | Cartesia | Murf AI | Play.ht | Resemble AI | Amazon Polly |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.9% | 0.11% | 2.4% | 1.8% | 0.55% | 0.35% |
| Nov 2025 | 95.2% | 0.16% | 2.3% | 1.5% | 0.55% | 0.36% |
| Dec 2025 | 95.7% | 0.08% | 1.7% | 1.7% | 0.48% | 0.31% |
| Jan 2026 | 95.7% | 0.14% | 1.7% | 1.9% | 0.39% | 0.21% |
| Feb 2026 | 95.6% | 0.16% | 1.6% | 2% | 0.38% | 0.24% |
| Mar 2026 | 96.1% | 0.14% | 1.4% | 1.9% | 0.26% | 0.2% |
| Apr 2026 | 95.8% | 0.13% | 1.6% | 1.9% | 0.31% | 0.2% |
| May 2026 | 96.6% | 0.2% | 1.4% | 1.4% | 0.21% | 0.16% |
| Jun 2026 | 97.7% | 0.25% | 0.97% | 0.77% | 0.18% | 0.11% |
| Jul 2026 | 97.6% | 0.38% | 0.97% | 0.77% | 0.15% | 0.14% |
| Aug 2026 | 97.3% | 0.86% | 1% | 0.58% | 0.15% | 0.12% |
| Sep 2026 | 95.5% | 2.7% | 0.96% | 0.45% | 0.17% | 0.16% |
How has the Murf AI and Play.ht comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Play.ht took it in January 2026, Murf AI took it in May 2026.
- Across the 12 months ending September 2026, Murf AI’s share of searches among text to speech APIs worldwide moved from 2.4% to 0.96%, and its estimated monthly branded searches moved from 148K to 70.5K.
- Across the 12 months ending September 2026, Play.ht’s share of searches among text to speech APIs worldwide moved from 1.8% to 0.45%, and its estimated monthly branded searches moved from 110K to 32.9K.
How did search popularity change for text to speech APIs worldwide in September 2026?
3 changes
In September 2026, Cartesia overtook Murf AI to rank 2nd among text to speech APIs worldwide, with 2.7% of the searches.
Estimated monthly branded searches for Play.ht worldwide fell 70.1% over 12 measured months, from 110K to 32.9K in September 2026.
Estimated monthly branded searches for Murf AI worldwide fell 52.4% over 12 measured months, from 148K to 70.5K in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Murf AI’s and Play.ht’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among text to speech APIs
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