Brandwave

ElevenLabs vs Murf AI:Which is more popular?

In September 2026, ElevenLabs had more branded searches than Murf AI among text to speech APIs worldwide. ElevenLabs had about 7.1 million branded searches, while Murf AI had 70,500. ElevenLabs made up 95.5% of all text to speech API searches we track, and Murf AI accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about text to speech APIs, ElevenLabs appeared in all five answers and Murf AI in none.

Among text to speech APIs worldwide in September 2026

Who do people search for more?

ElevenLabs, about 100 searches for every 1 for Murf AI

ElevenLabs 7.1M searchesMurf AI 70.5K searches

Who does AI mention more?

ElevenLabs, mentioned in every answer we collected

ElevenLabs in 5 of 5Murf AI in 0 of 5

Who does AI recommend more?

ElevenLabs, the only one of the two named

ElevenLabs first in 3Murf AI never named

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Top text to speech APIs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ElevenLabs appeared in all five answers. Murf AI did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ElevenLabs1st
  2. Cartesia2nd
  3. Amazon Polly3rd
  4. Murf AI–
  5. Play.ht–
  6. Resemble AI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ElevenLabs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cartesia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Polly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Murf AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Play.ht0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Resemble AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about text to speech APIs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is ElevenLabs or Murf AI more popular in search?

This chart shows how often people search Google for ElevenLabs and Murf AI by name. Each line represents a brand's share of searches for all six text to speech APIs we track, month by month, from English-language searches worldwide.

ElevenLabs and Murf AI among text to speech APIs worldwide, by month

Share of searches by month for ElevenLabs, Murf AI. The figures are in the table below the chart.

View monthly share of searches table
MonthElevenLabsCartesiaMurf AIPlay.htResemble AIAmazon Polly
Oct 202594.9%0.11%2.4%1.8%0.55%0.35%
Nov 202595.2%0.16%2.3%1.5%0.55%0.36%
Dec 202595.7%0.08%1.7%1.7%0.48%0.31%
Jan 202695.7%0.14%1.7%1.9%0.39%0.21%
Feb 202695.6%0.16%1.6%2%0.38%0.24%
Mar 202696.1%0.14%1.4%1.9%0.26%0.2%
Apr 202695.8%0.13%1.6%1.9%0.31%0.2%
May 202696.6%0.2%1.4%1.4%0.21%0.16%
Jun 202697.7%0.25%0.97%0.77%0.18%0.11%
Jul 202697.6%0.38%0.97%0.77%0.15%0.14%
Aug 202697.3%0.86%1%0.58%0.15%0.12%
Sep 202695.5%2.7%0.96%0.45%0.17%0.16%

How has the ElevenLabs and Murf AI comparison changed over the last 12 months?

3 findings
  • ElevenLabs was ahead of Murf AI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ElevenLabs’ share of searches among text to speech APIs worldwide moved from 94.9% to 95.5%, and its estimated monthly branded searches moved from 5.9M to 7.1M.
  • Across the 12 months ending September 2026, Murf AI’s share of searches among text to speech APIs worldwide moved from 2.4% to 0.96%, and its estimated monthly branded searches moved from 148K to 70.5K.

How did search popularity change for text to speech APIs worldwide in September 2026?

3 changes

  1. In September 2026, Cartesia overtook Murf AI to rank 2nd among text to speech APIs worldwide, with 2.7% of the searches.

  2. In September 2026, ElevenLabs lost share of searches among text to speech APIs worldwide, from 97.3% to 95.5%.

  3. Estimated monthly branded searches for Murf AI worldwide fell 52.4% over 12 measured months, from 148K to 70.5K in September 2026.

How are branded searches counted?

30 search terms

Brandwave collects information about searches that people make online using ElevenLabs’ and Murf AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ElevenLabs

21 branded search terms

  • 11 labs
  • 11labs
  • eleven labs
  • eleven labs ai
  • eleven labs app
  • eleven labs io
  • elevenlabs
  • elevenlabs agents
  • elevenlabs ai
  • elevenlabs ai voice
  • elevenlabs app
  • elevenlabs io
  • elevenlabs reader
  • elevenlabs sound effects
  • elevenlabs voice
  • elevenlabs voice changer
  • elevenlabs voice cloning
  • elevenlabs voice generator
  • elevenlabs voice isolator
  • elevenlabs voices
  • elevenlabs.io

Murf AI

9 branded search terms

  • murf
  • Murf AI
  • murf ai studio
  • murf ai voice
  • murf ai voiceover
  • murf studio
  • murf voice changer
  • murf.ai
  • murfai

How the Brand Demand Index is measured

Other head-to-heads among text to speech APIs

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