Kaplan vs Magoosh:Which is more popular?
In September 2026, Kaplan had more branded searches than Magoosh among test prep platforms worldwide. Kaplan had about 368,000 branded searches, while Magoosh had 40,500. Kaplan made up 44.2% of all test prep platform searches we track, and Magoosh accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about test prep platforms, Kaplan and Magoosh each appeared in three of the five answers. Kaplan and Magoosh were each mentioned first in one of the two answers.
Who do people search for more?
Kaplan, about 9 searches for every 1 for Magoosh
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top test prep platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kaplan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Magoosh was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kaplan and Magoosh were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kaplan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- UWorld3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Magoosh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Princeton Review1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PrepScholar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Manhattan Prep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about test prep platforms
5 answers
Asked ChatGPT
“Which test prep platform should I use?”
Asked ChatGPT
“What are the best test prep platforms?”
Asked ChatGPT
“What's the best test prep platform for exam preparation?”
Searched Google, AI Overview
“online test prep”
Searched Google, AI Overview
“sat prep app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kaplan or Magoosh more popular in search?
This chart shows how often people search Google for Kaplan and Magoosh by name. Each line represents a brand's share of searches for all six test prep platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Kaplan, Magoosh. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kaplan | UWorld | Magoosh | Princeton Review | PrepScholar | Manhattan Prep |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.3% | 44.3% | 4.9% | 4.9% | 1.2% | 0.53% |
| Nov 2025 | 44.8% | 44.8% | 4.9% | 4% | 0.99% | 0.54% |
| Dec 2025 | 40.7% | 49.7% | 4.5% | 3.7% | 0.89% | 0.59% |
| Jan 2026 | 45.2% | 45.2% | 4.1% | 4.1% | 0.99% | 0.54% |
| Feb 2026 | 44.4% | 44.4% | 4.9% | 4.9% | 0.98% | 0.53% |
| Mar 2026 | 44.3% | 44.3% | 4.9% | 4.9% | 0.98% | 0.65% |
| Apr 2026 | 44.4% | 44.4% | 4.9% | 4.9% | 0.98% | 0.53% |
| May 2026 | 41% | 50.2% | 3.7% | 3.7% | 0.9% | 0.49% |
| Jun 2026 | 40.6% | 49.7% | 4.5% | 3.7% | 1.1% | 0.49% |
| Jul 2026 | 39.4% | 48.1% | 5.3% | 5.3% | 1.3% | 0.58% |
| Aug 2026 | 44.1% | 44.1% | 4.9% | 4.9% | 1.4% | 0.65% |
| Sep 2026 | 44.2% | 44.2% | 4.9% | 4.9% | 1.5% | 0.53% |
How has the Kaplan and Magoosh comparison changed over the last 12 months?
3 findings
- Kaplan was ahead of Magoosh in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kaplan’s share of searches among test prep platforms worldwide moved from 44.3% to 44.2%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Magoosh’s share of searches among test prep platforms worldwide held steady at 4.9%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for test prep platforms worldwide in September 2026?
0 changes
Neither Kaplan nor Magoosh moved beyond provider rounding among test prep platforms in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kaplan’s and Magoosh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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