Oxo vs T2:Which is searched more?
In September 2026, T2 had more branded searches than Oxo among tea infuser brands worldwide. T2 was estimated to have 550K branded searches compared to Oxo’s 120K, and held a 65% Share of Search versus Oxo’s 14.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Oxo or T2?
Compare the tea infuser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for T2, Oxo. The figures are in the table below the chart.
View monthly share of search table
| Month | T2 | Frank Green | Oxo | Bodum |
|---|---|---|---|---|
| Oct 2025 | 54.8% | 20.1% | 17.7% | 7.4% |
| Nov 2025 | 47.2% | 25.8% | 19.2% | 7.8% |
| Dec 2025 | 54.1% | 24.2% | 14.5% | 7.3% |
| Jan 2026 | 54.7% | 20% | 17.9% | 7.3% |
| Feb 2026 | 64.4% | 15.8% | 14.1% | 5.8% |
| Mar 2026 | 59.8% | 17.9% | 15.7% | 6.6% |
| Apr 2026 | 59.6% | 17.9% | 15.9% | 6.6% |
| May 2026 | 66.4% | 13.3% | 14.3% | 6% |
| Jun 2026 | 67.3% | 13.5% | 14.3% | 5% |
| Jul 2026 | 65.2% | 16% | 14% | 4.8% |
| Aug 2026 | 62.2% | 18.7% | 13.6% | 5.6% |
| Sep 2026 | 65% | 16% | 14.2% | 4.8% |
How has the Oxo and T2 comparison changed over the last 12 months?
3 findings
- T2 was ahead of Oxo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among tea infuser brands worldwide moved from 17.7% to 14.2%, and its estimated monthly branded searches moved from 145K to 120K.
- Across the 12 months ending September 2026, T2’s estimated Share of Search among tea infuser brands worldwide moved from 54.8% to 65%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for tea infuser brands worldwide in September 2026?
2 changes
In September 2026, T2 gained estimated Share of Search among tea infuser brands worldwide, from 62.2% to 65%.
In September 2026, Oxo gained estimated Share of Search among tea infuser brands worldwide, from 13.6% to 14.2%.
Other head-to-heads among tea infuser brands
How each brand is measured
Brandwave collects information about searches that people make online using Oxo’s and T2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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