Breville vs Gaggia:Which is searched more?
In September 2026, Breville had more branded searches than Gaggia among tamping mat brands worldwide. Breville was estimated to have 165K branded searches compared to Gaggia’s 49.5K, and held a 31.6% Share of Search versus Gaggia’s 9.5%. These are worldwide searches for English-language branded terms.
Follow Breville vs Gaggia and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Breville or Gaggia?
Compare the tamping mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Breville, Gaggia. The figures are in the table below the chart.
View monthly share of search table
| Month | La Marzocco | Breville | Gaggia | Sage | Eureka |
|---|---|---|---|---|---|
| Oct 2025 | 54.5% | 29.9% | 13.4% | 2.2% | <0.01% |
| Nov 2025 | 42.6% | 42.6% | 12.8% | 2.1% | <0.01% |
| Dec 2025 | 48.6% | 39.7% | 9.8% | 2% | <0.01% |
| Jan 2026 | 56.1% | 30.8% | 11.3% | 1.8% | <0.01% |
| Feb 2026 | 56.1% | 30.8% | 11.3% | 1.8% | <0.01% |
| Mar 2026 | 54.7% | 30% | 13.5% | 1.8% | <0.01% |
| Apr 2026 | 59.8% | 26.8% | 12% | 1.3% | <0.01% |
| May 2026 | 61.2% | 27.4% | 10.1% | 1.3% | <0.01% |
| Jun 2026 | 61.2% | 27.4% | 10.1% | 1.3% | <0.01% |
| Jul 2026 | 61.2% | 27.4% | 10.1% | 1.3% | <0.01% |
| Aug 2026 | 61.2% | 27.4% | 10.1% | 1.3% | <0.01% |
| Sep 2026 | 57.7% | 31.6% | 9.5% | 1.3% | <0.01% |
How has the Breville and Gaggia comparison changed over the last 12 months?
3 findings
- Breville was ahead of Gaggia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among tamping mat brands worldwide moved from 29.9% to 31.6%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Gaggia’s estimated Share of Search among tamping mat brands worldwide moved from 13.4% to 9.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for tamping mat brands worldwide in September 2026?
2 changes
In September 2026, Breville gained estimated Share of Search among tamping mat brands worldwide, from 27.4% to 31.6%.
In September 2026, Gaggia lost estimated Share of Search among tamping mat brands worldwide, from 10.1% to 9.5%.
Other head-to-heads among tamping mat brands
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and Gaggia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.