Brandwave

Gem vs SeekOut:Which is more popular?

In September 2026, SeekOut had more branded searches than Gem among talent sourcing platforms worldwide. SeekOut had about 15,200 branded searches, while Gem had 10. SeekOut made up 14.8% of all talent sourcing platform searches we track, and Gem accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about talent sourcing platforms, Gem appeared in all five answers and SeekOut in four. SeekOut was mentioned before Gem in four out of five answers.

Among talent sourcing platforms worldwide in September 2026

Who do people search for more?

SeekOut, about 1515 searches for every 1 for Gem

SeekOut 15.2K searchesGem 10 searches

Who does AI mention more?

Gem, mentioned in every answer we collected

Gem in 5 of 5SeekOut in 4 of 5

Who does AI recommend more?

SeekOut, named ahead of Gem in 4 of 5 answers

SeekOut first in 4Gem first in 1

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Top talent sourcing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gem appeared in all five answers. SeekOut was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. SeekOut was listed before Gem in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LinkedIn Recruiter1st
  2. hireEZ2nd
  3. SeekOut3rd
  4. Gem4th
  5. Loxo5th
  6. AmazingHiring6th
  7. Fetcher7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LinkedIn Recruiter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • hireEZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gem5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SeekOut4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AmazingHiring2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loxo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fetcher1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about talent sourcing platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gem or SeekOut more popular in search?

This chart shows how often people search Google for Gem and SeekOut by name. Each line represents a brand's share of searches for all seven talent sourcing platforms we track, month by month, from English-language searches worldwide.

Gem and SeekOut among talent sourcing platforms worldwide, by month

Share of searches by month for SeekOut, Gem. The figures are in the table below the chart.

View monthly share of searches table
MonthLinkedIn RecruiterLoxoSeekOutFetcherhireEZAmazingHiringGem
Oct 202545.5%17.1%16.8%9.7%9.1%1.7%0%
Nov 202542.1%19.3%19%9.1%8.4%2%0.01%
Dec 202546.4%17.4%17.1%9.8%7.7%1.5%0.01%
Jan 202647.9%18%14.5%10.1%8%1.5%<0.01%
Feb 202646.9%21.5%14.2%8.2%7.7%1.5%<0.01%
Mar 202647%17.7%14.3%9.9%9.2%1.8%<0.01%
Apr 202647.1%17.8%14.3%9.9%9.4%1.5%<0.01%
May 202643.9%20.2%16.3%9.4%8.5%1.7%0.03%
Jun 202649.1%18.4%14.9%8.5%7.7%1.3%<0.01%
Jul 202647.8%22%14.5%8.3%6.1%1.3%<0.01%
Aug 202647.7%22%14.5%8.3%6.2%1.3%<0.01%
Sep 202648.4%22.2%14.8%8.4%5.2%0.98%<0.01%

How has the Gem and SeekOut comparison changed over the last 12 months?

3 findings
  • SeekOut was ahead of Gem in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gem’s share of searches among talent sourcing platforms worldwide moved from 0% to <0.01%, and its estimated monthly branded searches moved from 0 to 10.
  • Across the 12 months ending September 2026, SeekOut’s share of searches among talent sourcing platforms worldwide moved from 16.8% to 14.8%, and its estimated monthly branded searches moved from 18.3K to 15.2K.

How did search popularity change for talent sourcing platforms worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for SeekOut worldwide fell 17.1% over 12 measured months, from 18.3K to 15.2K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Gem’s and SeekOut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gem

1 branded search term

  • gem talent crm

SeekOut

4 branded search terms

  • seekout
  • seekout app
  • seekout recruiting
  • seekout software

How the Brand Demand Index is measured

Other head-to-heads among talent sourcing platforms

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