Fetcher vs Gem:Which is more popular?
In September 2026, Fetcher had more branded searches than Gem among talent sourcing platforms worldwide. Fetcher had about 8,560 branded searches, while Gem had 10. Fetcher made up 8.4% of all talent sourcing platform searches we track, and Gem accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about talent sourcing platforms, Gem appeared in all five answers and Fetcher in one. Gem was mentioned before Fetcher in every answer.
Follow Fetcher vs Gem and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top talent sourcing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gem appeared in all five answers. Fetcher was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Gem was listed before Fetcher in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- LinkedIn Recruiter1st
hireEZ2nd
SeekOut3rd
Gem4th
Loxo5th
AmazingHiring6th
Fetcher7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LinkedIn Recruiter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- hireEZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gem5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SeekOut4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AmazingHiring2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Loxo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fetcher1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about talent sourcing platforms
5 answers
Asked ChatGPT
“Which talent sourcing platform should I use?”
Asked ChatGPT
“What are the best talent sourcing platforms?”
Asked ChatGPT
“What's the best talent sourcing platform for a small recruitment team?”
Searched Google, AI Overview
“talent sourcing tools”
Searched Google, AI Overview
“best talent sourcing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fetcher or Gem more popular in search?
This chart shows how often people search Google for Fetcher and Gem by name. Each line represents a brand's share of searches for all seven talent sourcing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Fetcher, Gem. The figures are in the table below the chart.
View monthly share of searches table
| Month | LinkedIn Recruiter | Loxo | SeekOut | Fetcher | hireEZ | AmazingHiring | Gem |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 17.1% | 16.8% | 9.7% | 9.1% | 1.7% | 0% |
| Nov 2025 | 42.1% | 19.3% | 19% | 9.1% | 8.4% | 2% | 0.01% |
| Dec 2025 | 46.4% | 17.4% | 17.1% | 9.8% | 7.7% | 1.5% | 0.01% |
| Jan 2026 | 47.9% | 18% | 14.5% | 10.1% | 8% | 1.5% | <0.01% |
| Feb 2026 | 46.9% | 21.5% | 14.2% | 8.2% | 7.7% | 1.5% | <0.01% |
| Mar 2026 | 47% | 17.7% | 14.3% | 9.9% | 9.2% | 1.8% | <0.01% |
| Apr 2026 | 47.1% | 17.8% | 14.3% | 9.9% | 9.4% | 1.5% | <0.01% |
| May 2026 | 43.9% | 20.2% | 16.3% | 9.4% | 8.5% | 1.7% | 0.03% |
| Jun 2026 | 49.1% | 18.4% | 14.9% | 8.5% | 7.7% | 1.3% | <0.01% |
| Jul 2026 | 47.8% | 22% | 14.5% | 8.3% | 6.1% | 1.3% | <0.01% |
| Aug 2026 | 47.7% | 22% | 14.5% | 8.3% | 6.2% | 1.3% | <0.01% |
| Sep 2026 | 48.4% | 22.2% | 14.8% | 8.4% | 5.2% | 0.98% | <0.01% |
How has the Fetcher and Gem comparison changed over the last 12 months?
3 findings
- Fetcher was ahead of Gem in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fetcher’s share of searches among talent sourcing platforms worldwide moved from 9.7% to 8.4%, and its estimated monthly branded searches moved from 10.6K to 8.6K.
- Across the 12 months ending September 2026, Gem’s share of searches among talent sourcing platforms worldwide moved from 0% to <0.01%, and its estimated monthly branded searches moved from 0 to 10.
How did search popularity change for talent sourcing platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Fetcher worldwide fell 18.9% over 12 measured months, from 10.6K to 8.6K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Fetcher’s and Gem’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among talent sourcing platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.