Speedo vs Zoggs:Which is more popular by branded search?
In August 2026, Speedo had more branded searches than Zoggs among swimwear brands worldwide. Speedo was estimated to have 450K branded searches compared to Zoggs’ 18.1K, and held an 82.4% Share of Search versus Zoggs’ 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Speedo or Zoggs?
Compare the swimwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Speedo, Zoggs. The figures are in the table below the chart.
View monthly share of search table
| Month | Speedo | Seafolly | Zoggs | Sunseeker | Arena |
|---|---|---|---|---|---|
| Oct 2025 | 80% | 16.1% | 3.2% | 0.42% | 0.28% |
| Nov 2025 | 77.4% | 18.9% | 3.1% | 0.23% | 0.33% |
| Dec 2025 | 78% | 19.1% | 2.6% | 0.2% | 0.23% |
| Jan 2026 | 77.5% | 18.9% | 3.1% | 0.23% | 0.28% |
| Feb 2026 | 85.2% | 11.5% | 2.8% | 0.23% | 0.3% |
| Mar 2026 | 84.9% | 11.4% | 2.8% | 0.64% | 0.3% |
| Apr 2026 | 84.6% | 11.4% | 2.8% | 1% | 0.24% |
| May 2026 | 84.8% | 11.4% | 2.8% | 0.79% | 0.25% |
| Jun 2026 | 82.6% | 13.6% | 2.7% | 0.81% | 0.24% |
| Jul 2026 | 82.8% | 13.6% | 2.7% | 0.64% | 0.24% |
| Aug 2026 | 82.4% | 13.5% | 3.3% | 0.51% | 0.24% |
| Sep 2026 | — | — | — | — | — |
How has the Speedo and Zoggs comparison changed over the last 12 months?
3 findings
- Speedo was ahead of Zoggs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swimwear brands worldwide moved from 80% to 82.4%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Zoggs’ estimated Share of Search among swimwear brands worldwide moved from 3.2% to 3.3%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for swimwear brands worldwide in August 2026?
1 change
In August 2026, Zoggs gained estimated Share of Search among swimwear brands worldwide, from 2.7% to 3.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Speedo’s and Zoggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.