Maxio vs Mixpanel:Which is more popular?
In September 2026, Mixpanel had more branded searches than Maxio among subscription analytics platforms worldwide. Mixpanel had about 61,100 branded searches, while Maxio had 5,400. Mixpanel made up 29.2% of all subscription analytics platform searches we track, and Maxio accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about subscription analytics platforms, Maxio appeared in three of the five answers and Mixpanel in two. Maxio was mentioned before Mixpanel in three out of four answers.
Who do people search for more?
Mixpanel, about 11 searches for every 1 for Maxio
Who does AI mention more?
Maxio, mentioned in 3 of 5 answers, Mixpanel in 2
Who does AI recommend more?
Maxio, named ahead of Mixpanel in 3 of 4 answers
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Top subscription analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maxio was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mixpanel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Maxio was listed before Mixpanel in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ChartMogul1st
Baremetrics2nd
ProfitWell Metrics3rd
RevenueCat4th- Mixpanel5th
- Maxio6th
Younium–
Subscript–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ChartMogul4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baremetrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maxio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ProfitWell Metrics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RevenueCat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mixpanel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Younium0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Subscript0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about subscription analytics platforms
5 answers
Asked ChatGPT
“Which subscription analytics platform should I use?”
Asked ChatGPT
“What are the best subscription analytics platforms?”
Asked ChatGPT
“What's the best subscription analytics platform for a subscription business?”
Searched Google, AI Overview
“subscription analytics platforms”
Searched Google, AI Overview
“saas metrics tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Maxio or Mixpanel more popular in search?
This chart shows how often people search Google for Maxio and Mixpanel by name. Each line represents a brand's share of searches for all eight subscription analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Mixpanel, Maxio. The figures are in the table below the chart.
View monthly share of searches table
| Month | RevenueCat | Mixpanel | Maxio | ChartMogul | Younium | ProfitWell Metrics | Baremetrics | Subscript |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 51.5% | 5.6% | 3.7% | 1.3% | 2.1% | 1.7% | 0.02% |
| Nov 2025 | 28.3% | 63.5% | 3.1% | 2.1% | 0.75% | 1.2% | 1.1% | 0.01% |
| Dec 2025 | 35.9% | 54.2% | 3.9% | 2.6% | 0.77% | 1.5% | 1.1% | 0.01% |
| Jan 2026 | 48.3% | 39.9% | 4.3% | 2.9% | 0.85% | 2.4% | 1.3% | 0.01% |
| Feb 2026 | 60.5% | 27.5% | 4.4% | 3.6% | 1.1% | 1.6% | 1.3% | <0.01% |
| Mar 2026 | 61% | 27.9% | 4.5% | 3% | 0.89% | 1.4% | 1.3% | 0.01% |
| Apr 2026 | 62.3% | 28.5% | 3.7% | 2.5% | 0.74% | 1.1% | 1.1% | <0.01% |
| May 2026 | 65.7% | 24.6% | 3.9% | 2.6% | 0.78% | 1.2% | 1.1% | <0.01% |
| Jun 2026 | 58.8% | 32.8% | 3.5% | 2.4% | 0.7% | 0.87% | 0.86% | 0.01% |
| Jul 2026 | 67.7% | 25.2% | 3.3% | 1.8% | 0.44% | 0.82% | 0.8% | <0.01% |
| Aug 2026 | 71% | 21.6% | 3.5% | 1.9% | 0.68% | 0.7% | 0.68% | <0.01% |
| Sep 2026 | 64.5% | 29.2% | 2.6% | 1.7% | 0.76% | 0.64% | 0.62% | <0.01% |
How has the Maxio and Mixpanel comparison changed over the last 12 months?
3 findings
- Mixpanel was ahead of Maxio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maxio’s share of searches among subscription analytics platforms worldwide moved from 5.6% to 2.6%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 12 months ending September 2026, Mixpanel’s share of searches among subscription analytics platforms worldwide moved from 51.5% to 29.2%, and its estimated monthly branded searches moved from 74.6K to 61.1K.
How did search popularity change for subscription analytics platforms worldwide in September 2026?
2 changes
In September 2026, Mixpanel gained share of searches among subscription analytics platforms worldwide, from 21.6% to 29.2%.
In September 2026, Maxio lost share of searches among subscription analytics platforms worldwide, from 3.5% to 2.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Maxio’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among subscription analytics platforms
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