Brandwave

Adobe Stock vs Getty Images:Which is searched more?

In September 2026, Adobe Stock had more branded searches than Getty Images among stock image sites worldwide. Adobe Stock was estimated to have 1.8M branded searches compared to Getty Images’ 12.1K, and held a 24.3% Share of Search versus Getty Images’ 0.16%. These are worldwide searches for English-language branded terms.

Share of Search among stock image sites worldwide in September 2026Which is more popular in search, Adobe Stock or Getty Images?
Adobe Stock24.3%1.8M searches
vs
Getty Images0.16%12.1K searches

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Which is more popular in search, Adobe Stock or Getty Images?

Compare the stock image sites teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Adobe Stock and Getty Images among stock image sites worldwide, by month

Share of Search by month for Adobe Stock, Getty Images. The figures are in the table below the chart.

View monthly share of search table
MonthPexelsAdobe StockShutterstockUnsplashiStockGetty Images
Oct 202525.2%25.2%24%20.6%5.1%0.07%
Nov 202527.5%22.5%22%22.5%5.5%0.08%
Dec 202529%23.7%23.2%19.3%4.8%0.05%
Jan 202629%23.7%23.2%19.3%4.8%0.06%
Feb 202630%24.5%20.4%20%4.9%0.09%
Mar 202626.4%26.4%21.2%21.6%4.3%0.06%
Apr 202630%24.5%20.5%20%4.9%0.06%
May 202630.3%24.7%20.6%20.2%4.1%0.06%
Jun 202626.9%26.9%23.4%18%4.4%0.33%
Jul 202629.4%24%21.9%19.7%4.8%0.16%
Aug 202629.7%24.2%22.1%19.9%4%0.13%
Sep 202629.7%24.3%21.1%19.9%4.9%0.16%

How has the Adobe Stock and Getty Images comparison changed over the last 12 months?

  • Adobe Stock was ahead of Getty Images in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adobe Stock’s estimated Share of Search among stock image sites worldwide moved from 25.2% to 24.3%, and its estimated monthly branded searches moved from 2.7M to 1.8M.
  • Across the 12 months ending September 2026, Getty Images’ estimated Share of Search among stock image sites worldwide moved from 0.07% to 0.16%, and its estimated monthly branded searches moved from 8.1K to 12.1K.

How did search popularity change for stock image sites worldwide in September 2026?

  1. Estimated monthly branded searches for Getty Images worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.

  2. Estimated monthly branded searches for Adobe Stock worldwide fell 33.2% over 12 measured months, from 2.7M to 1.8M in September 2026.

Other head-to-heads among stock image sites

How each brand is measured

Brandwave collects information about searches that people make online using Adobe Stock’s and Getty Images’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Stock

1 branded search term

  • adobe stock

Getty Images

1 branded search term

  • getty images stock

How the Brand Demand Index is measured

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