Brandwave

BISSELL vs Shark:Which is more popular by branded search?

In August 2026, Shark had more branded searches than BISSELL among steam mop brands worldwide. Shark was estimated to have 932K branded searches compared to BISSELL’s 506K, and held a 48.9% Share of Search versus BISSELL’s 26.6%. These are worldwide searches for English-language branded terms.

Share of Search among steam mop brands worldwide in August 2026Which is more popular in search, BISSELL or Shark?
BISSELL26.6%506K searches
vs
Shark48.9%932K searches

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Which is more popular in search, BISSELL or Shark?

Compare the steam mop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BISSELL and Shark among steam mop brands worldwide, by month

Share of Search by month for Shark, BISSELL. The figures are in the table below the chart.

View monthly share of search table
MonthSharkBISSELLTinecoVaxDupray
Oct 202549.9%24.2%21.2%4.3%0.38%
Nov 202555.7%17.9%23.5%2.6%0.35%
Dec 202563.9%15.1%18.2%2.4%0.49%
Jan 202651.2%19.8%24.5%4%0.44%
Feb 202648.3%26.2%20.8%4.2%0.46%
Mar 202648.4%27.2%19.2%4.7%0.52%
Apr 202648.7%27.5%18.6%4.6%0.61%
May 202652.7%23.8%18.4%4.5%0.61%
Jun 202647.9%23.2%22.8%5.6%0.5%
Jul 202651.3%24%19.4%4.8%0.52%
Aug 202648.9%26.6%19.3%4.8%0.43%
Sep 2026—————

How has the BISSELL and Shark comparison changed over the last 12 months?

  • Shark was ahead of BISSELL in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among steam mop brands worldwide moved from 24.2% to 26.6%, and its estimated monthly branded searches moved from 512K to 506K.
  • Across the 11 months ending August 2026, Shark’s estimated Share of Search among steam mop brands worldwide moved from 49.9% to 48.9%, and its estimated monthly branded searches moved from 1.1M to 932K.

How did search popularity change for steam mop brands worldwide in August 2026?

  1. In August 2026, BISSELL gained estimated Share of Search among steam mop brands worldwide, from 24% to 26.6%.

  2. In August 2026, Shark lost estimated Share of Search among steam mop brands worldwide, from 51.3% to 48.9%.

How each brand is measured

Brandwave collects information about searches that people make online using BISSELL’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BISSELL

5 branded search terms

  • bissell
  • bissell com
  • bissell crosswave
  • bissell vacuum
  • vacuum bissell

Shark

11 branded search terms

  • hair dryer shark
  • hair straightener shark
  • hair styling shark
  • shark flexstyle
  • shark hair dryer
  • shark hair straightener
  • shark hair styling
  • shark speedstyle
  • shark vacuum
  • sharkclean com
  • vacuum shark

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.