Brandwave

Mammut vs Petzl:Which is searched more?

In September 2026, Petzl had more branded searches than Mammut among static rope brands worldwide. Petzl was estimated to have 110K branded searches compared to Mammut’s 3.8K, and held a 2.9% Share of Search versus Mammut’s 0.1%. These are worldwide searches for English-language branded terms.

Share of Search among static rope brands worldwide in September 2026Which is more popular in search, Mammut or Petzl?
Mammut0.1%3.8K searches
vs
Petzl2.9%110K searches

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Which is more popular in search, Mammut or Petzl?

Compare the static rope brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mammut and Petzl among static rope brands worldwide, by month

Share of Search by month for Petzl, Mammut. The figures are in the table below the chart.

View monthly share of search table
MonthDMMBlack DiamondPetzlEdelridMammutSterlingPMI
Oct 202587%9.6%2.9%0.47%0.07%<0.01%<0.01%
Nov 202584.6%11.4%3.4%0.56%0.08%<0.01%<0.01%
Dec 202585.2%11.4%2.8%0.46%0.07%<0.01%<0.01%
Jan 202687.1%9.6%2.9%0.39%0.07%<0.01%<0.01%
Feb 202687%9.6%2.9%0.47%0.08%<0.01%<0.01%
Mar 202686.9%9.5%2.9%0.58%0.1%<0.01%<0.01%
Apr 202686.9%9.5%2.9%0.58%0.08%<0.01%<0.01%
May 202686.9%9.5%2.9%0.58%0.1%<0.01%<0.01%
Jun 202689%8%2.4%0.48%0.09%<0.01%<0.01%
Jul 202687.5%9.6%2.4%0.47%0.08%<0.01%<0.01%
Aug 202687%9.6%2.9%0.47%0.08%<0.01%<0.01%
Sep 202687%9.6%2.9%0.47%0.1%<0.01%<0.01%

How has the Mammut and Petzl comparison changed over the last 12 months?

  • Petzl was ahead of Mammut in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mammut’s estimated Share of Search among static rope brands worldwide moved from 0.07% to 0.1%, and its estimated monthly branded searches moved from 2.6K to 3.8K.
  • Across the 12 months ending September 2026, Petzl’s estimated Share of Search among static rope brands worldwide held steady at 2.9%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for static rope brands worldwide in September 2026?

  1. Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 2.6K to 3.8K in September 2026.

Other head-to-heads among static rope brands

How each brand is measured

Brandwave collects information about searches that people make online using Mammut’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mammut

2 branded search terms

  • mammut climbing harness
  • mammut harness

Petzl

1 branded search term

  • petzl

How the Brand Demand Index is measured

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