Brandwave

Randstad vs Robert Half:Which is more popular by branded search?

In August 2026, Randstad had more branded searches than Robert Half among staffing agencies worldwide. Randstad was estimated to have 1.2M branded searches compared to Robert Half’s 246K, and held a 41.7% Share of Search versus Robert Half’s 8.4%. These are worldwide searches for English-language branded terms.

Share of Search among staffing agencies worldwide in August 2026Which is more popular in search, Randstad or Robert Half?
Randstad41.7%1.2M searches
vs
Robert Half8.4%246K searches

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Which is more popular in search, Randstad or Robert Half?

Compare the staffing agencies recruiters choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Randstad and Robert Half among staffing agencies worldwide, by month

Share of Search by month for Randstad, Robert Half. The figures are in the table below the chart.

View monthly share of search table
MonthRandstadAdeccoKelly ServicesRobert HalfHaysManpower
Oct 202539.9%39.9%5.3%8%6.5%0.39%
Nov 202539.8%39.8%5.4%8%6.6%0.39%
Dec 202544.2%36.2%6%7.3%6%0.44%
Jan 202640.3%40.3%5.4%8.1%5.4%0.4%
Feb 202644.8%36.5%4.9%7.4%6%0.44%
Mar 202641.4%41.4%4.5%6.8%5.5%0.41%
Apr 202644.8%36.5%4.9%7.4%6%0.44%
May 202645.5%37%5%6.1%6.1%0.37%
Jun 202645.5%37%5%6.1%6.1%0.37%
Jul 202639.8%39.8%5.4%8%6.6%0.32%
Aug 202641.7%34.2%8.4%8.4%6.9%0.51%
Sep 2026——————

How has the Randstad and Robert Half comparison changed over the last 12 months?

  • Randstad was ahead of Robert Half in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Randstad’s estimated Share of Search among staffing agencies worldwide moved from 39.9% to 41.7%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
  • Across the 11 months ending August 2026, Robert Half’s estimated Share of Search among staffing agencies worldwide moved from 8% to 8.4%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for staffing agencies worldwide in August 2026?

  1. In August 2026, Randstad overtook Adecco to take the highest estimated Share of Search among staffing agencies worldwide, at 41.7%.

  2. In August 2026, Kelly Services overtook Robert Half to rank 3rd among staffing agencies worldwide, at 8.4%.

  3. Estimated monthly branded searches for Robert Half worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Randstad’s and Robert Half’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Randstad

1 branded search term

  • randstad

Robert Half

1 branded search term

  • robert half

How the Brand Demand Index is measured

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