Bells of Steel vs Rogue Fitness:Which is more popular?
In September 2026, Rogue Fitness had more branded searches than Bells of Steel among squat rack brands worldwide. Rogue Fitness had about 110,000 branded searches, while Bells of Steel had 40,500. Rogue Fitness made up 31.1% of all squat rack brand searches we track, and Bells of Steel accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about squat rack brands, Rogue Fitness appeared in four of the five answers and Bells of Steel in two. Rogue Fitness was mentioned before Bells of Steel in every answer.
Who do people search for more?
Rogue Fitness, about 3 searches for every 1 for Bells of Steel
Who does AI mention more?
Rogue Fitness, mentioned in 4 of 5 answers, Bells of Steel in 2
Who does AI recommend more?
Rogue Fitness, named ahead of Bells of Steel in every answer
Follow Bells of Steel vs Rogue Fitness and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top squat rack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rogue Fitness was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bells of Steel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rogue Fitness was listed before Bells of Steel in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rep Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Rogue Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Titan Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bells of Steel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PRx Performance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eleiko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Body-Solid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about squat rack brands
5 answers
Asked ChatGPT
“Which squat rack brand should I buy?”
Asked ChatGPT
“What are the best squat rack brands?”
Asked ChatGPT
“What's the best squat rack brand for home gym?”
Searched Google, AI Overview
“best squat rack”
Searched Google, AI Overview
“power rack brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bells of Steel or Rogue Fitness more popular in search?
This chart shows how often people search Google for Bells of Steel and Rogue Fitness by name. Each line represents a brand's share of searches for all seven squat rack brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rogue Fitness, Bells of Steel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rogue Fitness | Rep Fitness | Titan Fitness | Bells of Steel | Eleiko | Body-Solid | PRx Performance |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.7% | 22% | 22% | 9.8% | 8.1% | 2.9% | 2.4% |
| Nov 2025 | 31.4% | 25.7% | 20.9% | 11.5% | 6.3% | 1.9% | 2.3% |
| Dec 2025 | 32.6% | 21.8% | 21.8% | 11.9% | 6.5% | 2.4% | 2.9% |
| Jan 2026 | 32.8% | 22% | 22% | 9.8% | 8% | 2.4% | 2.9% |
| Feb 2026 | 32.5% | 21.9% | 21.9% | 9.8% | 8% | 2.9% | 2.9% |
| Mar 2026 | 34.7% | 19% | 23.3% | 10.4% | 7% | 2.5% | 3.1% |
| Apr 2026 | 36.6% | 20.1% | 20.1% | 11% | 7.4% | 2.2% | 2.7% |
| May 2026 | 33.4% | 22.4% | 22.4% | 10% | 6.7% | 2% | 3% |
| Jun 2026 | 37.1% | 20.3% | 20.3% | 11.1% | 6.1% | 2.2% | 2.7% |
| Jul 2026 | 37.1% | 20.3% | 20.3% | 11.1% | 6.1% | 2.2% | 2.7% |
| Aug 2026 | 35.7% | 23.9% | 19.6% | 10.7% | 5.9% | 2.1% | 2.1% |
| Sep 2026 | 31.1% | 25.6% | 20.9% | 11.5% | 6.3% | 2.3% | 2.3% |
How has the Bells of Steel and Rogue Fitness comparison changed over the last 12 months?
3 findings
- Rogue Fitness was ahead of Bells of Steel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bells of Steel’s share of searches among squat rack brands worldwide moved from 9.8% to 11.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Rogue Fitness’ share of searches among squat rack brands worldwide moved from 32.7% to 31.1%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for squat rack brands worldwide in September 2026?
2 changes
In September 2026, Bells of Steel gained share of searches among squat rack brands worldwide, from 10.7% to 11.5%.
In September 2026, Rogue Fitness lost share of searches among squat rack brands worldwide, from 35.7% to 31.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bells of Steel’s and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bells of Steel
1 branded search term
- bells of steel
Rogue Fitness
1 branded search term
- rogue fitness
Other head-to-heads among squat rack brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.