Brandwave

JBL vs Ultimate Ears:Which is searched more?

In September 2026, JBL had more branded searches than Ultimate Ears among speaker brands worldwide. JBL was estimated to have 4.4M branded searches compared to Ultimate Ears’ 91.7K, and held a 64.7% Share of Search versus Ultimate Ears’ 1.4%. These are worldwide searches for English-language branded terms.

Share of Search among speaker brands worldwide in September 2026Which is more popular in search, JBL or Ultimate Ears?
JBL64.7%4.4M searches
vs
Ultimate Ears1.4%91.7K searches

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Which is more popular in search, JBL or Ultimate Ears?

Compare the speaker and home audio brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

JBL and Ultimate Ears among speaker brands worldwide, by month

Share of Search by month for JBL, Ultimate Ears. The figures are in the table below the chart.

View monthly share of search table
MonthJBLSonosBoseMarshallBang & OlufsenUltimate Ears
Oct 202562.7%13.6%10.9%6.6%4.7%1.5%
Nov 202563.5%14.4%11.5%4.9%4.1%1.5%
Dec 202567.3%12.3%10.6%5%3.3%1.5%
Jan 202667.3%12.2%9%6%4.2%1.4%
Feb 202664.7%13.5%10%5.6%4.7%1.5%
Mar 202662.5%15.3%10%6.2%4.3%1.7%
Apr 202670.6%10.9%8.3%5.2%3.6%1.4%
May 202666.1%13.2%9.5%5.3%4.5%1.5%
Jun 202668.1%11.2%9.4%6.3%3.6%1.5%
Jul 202667.3%11%9.3%7.4%3.6%1.4%
Aug 202666%11.9%9.5%7.1%4.1%1.4%
Sep 202664.7%12.8%9.2%7.5%4.5%1.4%

How has the JBL and Ultimate Ears comparison changed over the last 12 months?

  • JBL was ahead of Ultimate Ears in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among speaker brands worldwide moved from 62.7% to 64.7%, and its estimated monthly branded searches moved from 4M to 4.4M.
  • Across the 12 months ending September 2026, Ultimate Ears’ estimated Share of Search among speaker brands worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 99.1K to 91.7K.

How did search popularity change for speaker brands worldwide in September 2026?

  1. In September 2026, JBL lost estimated Share of Search among speaker brands worldwide, from 66% to 64.7%.

Other head-to-heads among speaker brands

How each brand is measured

Brandwave collects information about searches that people make online using JBL’s and Ultimate Ears’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JBL

4 branded search terms

  • jbl
  • jbl charge 6
  • jbl partybox
  • jbl speaker

Ultimate Ears

4 branded search terms

  • speaker ultimate ears
  • ue boom
  • ultimate ears
  • ultimateears

How the Brand Demand Index is measured

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