Brandwave

Hot Spring vs Jacuzzi:Which is searched more?

In August 2026, Jacuzzi had more branded searches than Hot Spring among spa pool brands worldwide. Jacuzzi was estimated to have 1.2M branded searches compared to Hot Spring’s 572K, and held a 51.5% Share of Search versus Hot Spring’s 24.2%. These are worldwide searches for English-language branded terms.

Share of Search among spa pool brands worldwide in August 2026Which is more popular in search, Hot Spring or Jacuzzi?
Hot Spring24.2%572K searches
vs
Jacuzzi51.5%1.2M searches

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Which is more popular in search, Hot Spring or Jacuzzi?

Compare the spa pool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hot Spring and Jacuzzi among spa pool brands worldwide, by month

Share of Search by month for Jacuzzi, Hot Spring. The figures are in the table below the chart.

View monthly share of search table
MonthJacuzziHot Spring
Oct 202547.8%33.5%
Nov 202544.4%37.5%
Dec 202543.9%37.1%
Jan 202643.8%37.5%
Feb 202644.8%37.8%
Mar 202648.5%33.7%
Apr 202648.8%34%
May 202653%30.2%
Jun 202658.1%26.9%
Jul 202654%30.6%
Aug 202651.5%24.2%
Sep 2026——

How has the Hot Spring and Jacuzzi comparison changed over the last 12 months?

  • Jacuzzi was ahead of Hot Spring in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Hot Spring’s estimated Share of Search among spa pool brands worldwide moved from 33.5% to 24.2%, and its estimated monthly branded searches moved from 700K to 572K.
  • Across the 11 months ending August 2026, Jacuzzi’s estimated Share of Search among spa pool brands worldwide moved from 47.8% to 51.5%, and its estimated monthly branded searches moved from 1M to 1.2M.

How did search popularity change for spa pool brands worldwide in August 2026?

  1. In August 2026, Hot Spring lost estimated Share of Search among spa pool brands worldwide, from 30.6% to 24.2%.

  2. In August 2026, Jacuzzi lost estimated Share of Search among spa pool brands worldwide, from 54% to 51.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Hot Spring’s and Jacuzzi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hot Spring

2 branded search terms

  • hot spring
  • hot spring spas

Jacuzzi

1 branded search term

  • jacuzzi

How the Brand Demand Index is measured

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