Brandwave

Tinuiti vs VaynerMedia:Which is more popular?

In September 2026, VaynerMedia had more branded searches than Tinuiti among social media marketing agencies worldwide. VaynerMedia had about 12,100 branded searches, while Tinuiti had 6,920. VaynerMedia made up 29.1% of all social media marketing agency searches we track, and Tinuiti accounted for 16.6%. When we asked ChatGPT and Google AI Overviews about social media marketing agencies, VaynerMedia appeared in one of the three answers and Tinuiti in none.

Among social media marketing agencies worldwide in September 2026

Who do people search for more?

VaynerMedia, about 75% more searches than Tinuiti

VaynerMedia 12.1K searchesTinuiti 6.9K searches

Who does AI mention more?

VaynerMedia, mentioned in 1 of 3 answers, Tinuiti in 0

VaynerMedia in 1 of 3Tinuiti in 0 of 3

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Top social media marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, VaynerMedia was mentioned in one out of three: in one of the three ChatGPT answers. Tinuiti did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sociallyin1st
  2. SmartSites2nd
  3. VaynerMedia3rd
  4. Movers and Shakers–
  5. Tinuiti–
  6. Wpromote–
  7. SocialChain–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SmartSites3 of 3Named in 3 of 3 ChatGPT answers
  • Sociallyin2 of 3Named in 2 of 3 ChatGPT answers
  • VaynerMedia1 of 3Named in 1 of 3 ChatGPT answers
  • Movers and Shakers0 of 3Named in 0 of 3 ChatGPT answers
  • Tinuiti0 of 3Named in 0 of 3 ChatGPT answers
  • Wpromote0 of 3Named in 0 of 3 ChatGPT answers
  • SocialChain0 of 3Named in 0 of 3 ChatGPT answers

See every answer about social media marketing agencies

3 answers
  • Asked ChatGPT

    “Which social media marketing agency should I hire?”

    1. 1SmartSites
  • Asked ChatGPT

    “What are the best social media marketing agencies?”

    1. 1Sociallyin
    2. 2VaynerMedia
    3. 3SmartSites
  • Asked ChatGPT

    “What's the best social media marketing agency for a growing brand?”

    1. 1Sociallyin
    2. 2SmartSites
  • Searched Google, AI Overview

    “social media marketing agency”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best social media agency”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Tinuiti or VaynerMedia more popular in search?

This chart shows how often people search Google for Tinuiti and VaynerMedia by name. Each line represents a brand's share of searches for all seven social media marketing agencies we track, month by month, from English-language searches worldwide.

Tinuiti and VaynerMedia among social media marketing agencies worldwide, by month

Share of searches by month for VaynerMedia, Tinuiti. The figures are in the table below the chart.

View monthly share of searches table
MonthVaynerMediaMovers and ShakersTinuitiSmartSitesWpromoteSocialChainSociallyin
Oct 202527.8%20.2%12.9%10.1%8.4%15.2%5.4%
Nov 202530.1%22%11.5%11%9.1%9%7.3%
Dec 202531.4%18.7%14.6%9.3%11.6%9.3%5.1%
Jan 202633.2%16.5%12.7%9.9%12.2%12.1%3.5%
Feb 202630.7%18.6%14.3%11.2%11.3%11.2%2.7%
Mar 202634%16.9%16%10.2%10.3%10.2%2.4%
Apr 202633.4%16.6%18.9%10%8.2%10%3%
May 202627.2%28.8%15.5%8.1%10.1%8.1%2.4%
Jun 202625%27.1%14.2%9.1%13.7%9.1%1.8%
Jul 202627.3%24.6%15.6%9.9%12.3%8.1%2.3%
Aug 202630.1%18.9%17.2%9%13.6%9%2.2%
Sep 202629.1%18%16.6%13%10.7%10.6%2.1%

How has the Tinuiti and VaynerMedia comparison changed over the last 12 months?

3 findings

How did search popularity change for social media marketing agencies worldwide in September 2026?

2 changes
  1. In September 2026, VaynerMedia lost share of searches among social media marketing agencies worldwide, from 30.1% to 29.1%.

  2. In September 2026, Tinuiti lost share of searches among social media marketing agencies worldwide, from 17.2% to 16.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Tinuiti’s and VaynerMedia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tinuiti

2 branded search terms

  • tinuiti
  • tinuiti agency

VaynerMedia

1 branded search term

  • vaynermedia

How the Brand Demand Index is measured

Other head-to-heads among social media marketing agencies

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