Movers and Shakers vs VaynerMedia:Which is more popular?
In September 2026, VaynerMedia had more branded searches than Movers and Shakers among social media marketing agencies worldwide. VaynerMedia had about 12,100 branded searches, while Movers and Shakers had 7,480. VaynerMedia made up 29.1% of all social media marketing agency searches we track, and Movers and Shakers accounted for 18%. When we asked ChatGPT and Google AI Overviews about social media marketing agencies, VaynerMedia appeared in one of the three answers and Movers and Shakers in none.
Who do people search for more?
VaynerMedia, about 62% more searches than Movers and Shakers
Who does AI mention more?
VaynerMedia, mentioned in 1 of 3 answers, Movers and Shakers in 0
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Top social media marketing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, VaynerMedia was mentioned in one out of three: in one of the three ChatGPT answers. Movers and Shakers did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SmartSites3 of 3Named in 3 of 3 ChatGPT answers
Sociallyin2 of 3Named in 2 of 3 ChatGPT answers
VaynerMedia1 of 3Named in 1 of 3 ChatGPT answers- Movers and Shakers0 of 3Named in 0 of 3 ChatGPT answers
Tinuiti0 of 3Named in 0 of 3 ChatGPT answers
Wpromote0 of 3Named in 0 of 3 ChatGPT answers
SocialChain0 of 3Named in 0 of 3 ChatGPT answers
See every answer about social media marketing agencies
3 answers
Asked ChatGPT
“Which social media marketing agency should I hire?”
Asked ChatGPT
“What are the best social media marketing agencies?”
Asked ChatGPT
“What's the best social media marketing agency for a growing brand?”
Searched Google, AI Overview
“social media marketing agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best social media agency”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Movers and Shakers or VaynerMedia more popular in search?
This chart shows how often people search Google for Movers and Shakers and VaynerMedia by name. Each line represents a brand's share of searches for all seven social media marketing agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for VaynerMedia, Movers and Shakers. The figures are in the table below the chart.
View monthly share of searches table
| Month | VaynerMedia | Movers and Shakers | Tinuiti | SmartSites | Wpromote | SocialChain | Sociallyin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 20.2% | 12.9% | 10.1% | 8.4% | 15.2% | 5.4% |
| Nov 2025 | 30.1% | 22% | 11.5% | 11% | 9.1% | 9% | 7.3% |
| Dec 2025 | 31.4% | 18.7% | 14.6% | 9.3% | 11.6% | 9.3% | 5.1% |
| Jan 2026 | 33.2% | 16.5% | 12.7% | 9.9% | 12.2% | 12.1% | 3.5% |
| Feb 2026 | 30.7% | 18.6% | 14.3% | 11.2% | 11.3% | 11.2% | 2.7% |
| Mar 2026 | 34% | 16.9% | 16% | 10.2% | 10.3% | 10.2% | 2.4% |
| Apr 2026 | 33.4% | 16.6% | 18.9% | 10% | 8.2% | 10% | 3% |
| May 2026 | 27.2% | 28.8% | 15.5% | 8.1% | 10.1% | 8.1% | 2.4% |
| Jun 2026 | 25% | 27.1% | 14.2% | 9.1% | 13.7% | 9.1% | 1.8% |
| Jul 2026 | 27.3% | 24.6% | 15.6% | 9.9% | 12.3% | 8.1% | 2.3% |
| Aug 2026 | 30.1% | 18.9% | 17.2% | 9% | 13.6% | 9% | 2.2% |
| Sep 2026 | 29.1% | 18% | 16.6% | 13% | 10.7% | 10.6% | 2.1% |
How has the Movers and Shakers and VaynerMedia comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Movers and Shakers took it in May 2026, VaynerMedia took it in July 2026.
- Across the 12 months ending September 2026, Movers and Shakers’ share of searches among social media marketing agencies worldwide moved from 20.2% to 18%, and its estimated monthly branded searches moved from 10.8K to 7.5K.
- Across the 12 months ending September 2026, VaynerMedia’s share of searches among social media marketing agencies worldwide moved from 27.8% to 29.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for social media marketing agencies worldwide in September 2026?
2 changes

In September 2026, VaynerMedia lost share of searches among social media marketing agencies worldwide, from 30.1% to 29.1%.
In September 2026, Movers and Shakers lost share of searches among social media marketing agencies worldwide, from 18.9% to 18%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Movers and Shakers’ and VaynerMedia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Movers and Shakers
3 branded search terms
- movers and shakers
- movers shakers
- moversshakers
VaynerMedia
1 branded search term
- vaynermedia
Other head-to-heads among social media marketing agencies

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