SmartSites vs VaynerMedia:Which is more popular?
In September 2026, VaynerMedia had more branded searches than SmartSites among social media marketing agencies worldwide. VaynerMedia had about 12,100 branded searches, while SmartSites had 5,400. VaynerMedia made up 29.1% of all social media marketing agency searches we track, and SmartSites accounted for 13%. When we asked ChatGPT and Google AI Overviews about social media marketing agencies, SmartSites appeared in all three answers and VaynerMedia in one. SmartSites and VaynerMedia were each mentioned first in one of the two answers.
Who do people search for more?
VaynerMedia, about 2 searches for every 1 for SmartSites
Who does AI mention more?
SmartSites, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top social media marketing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, SmartSites appeared in all three answers. VaynerMedia was mentioned in one out of three: in one of the three ChatGPT answers. SmartSites and VaynerMedia were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SmartSites3 of 3Named in 3 of 3 ChatGPT answers
Sociallyin2 of 3Named in 2 of 3 ChatGPT answers- VaynerMedia1 of 3Named in 1 of 3 ChatGPT answers
- Movers and Shakers0 of 3Named in 0 of 3 ChatGPT answers
Tinuiti0 of 3Named in 0 of 3 ChatGPT answers
Wpromote0 of 3Named in 0 of 3 ChatGPT answers
SocialChain0 of 3Named in 0 of 3 ChatGPT answers
See every answer about social media marketing agencies
3 answers
Asked ChatGPT
“Which social media marketing agency should I hire?”
Asked ChatGPT
“What are the best social media marketing agencies?”
Asked ChatGPT
“What's the best social media marketing agency for a growing brand?”
Searched Google, AI Overview
“social media marketing agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best social media agency”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is SmartSites or VaynerMedia more popular in search?
This chart shows how often people search Google for SmartSites and VaynerMedia by name. Each line represents a brand's share of searches for all seven social media marketing agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for VaynerMedia, SmartSites. The figures are in the table below the chart.
View monthly share of searches table
| Month | VaynerMedia | Movers and Shakers | Tinuiti | SmartSites | Wpromote | SocialChain | Sociallyin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 20.2% | 12.9% | 10.1% | 8.4% | 15.2% | 5.4% |
| Nov 2025 | 30.1% | 22% | 11.5% | 11% | 9.1% | 9% | 7.3% |
| Dec 2025 | 31.4% | 18.7% | 14.6% | 9.3% | 11.6% | 9.3% | 5.1% |
| Jan 2026 | 33.2% | 16.5% | 12.7% | 9.9% | 12.2% | 12.1% | 3.5% |
| Feb 2026 | 30.7% | 18.6% | 14.3% | 11.2% | 11.3% | 11.2% | 2.7% |
| Mar 2026 | 34% | 16.9% | 16% | 10.2% | 10.3% | 10.2% | 2.4% |
| Apr 2026 | 33.4% | 16.6% | 18.9% | 10% | 8.2% | 10% | 3% |
| May 2026 | 27.2% | 28.8% | 15.5% | 8.1% | 10.1% | 8.1% | 2.4% |
| Jun 2026 | 25% | 27.1% | 14.2% | 9.1% | 13.7% | 9.1% | 1.8% |
| Jul 2026 | 27.3% | 24.6% | 15.6% | 9.9% | 12.3% | 8.1% | 2.3% |
| Aug 2026 | 30.1% | 18.9% | 17.2% | 9% | 13.6% | 9% | 2.2% |
| Sep 2026 | 29.1% | 18% | 16.6% | 13% | 10.7% | 10.6% | 2.1% |
How has the SmartSites and VaynerMedia comparison changed over the last 12 months?
3 findings
- VaynerMedia was ahead of SmartSites in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SmartSites’ share of searches among social media marketing agencies worldwide moved from 10.1% to 13%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, VaynerMedia’s share of searches among social media marketing agencies worldwide moved from 27.8% to 29.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for social media marketing agencies worldwide in September 2026?
2 changes
In September 2026, SmartSites overtook Wpromote to rank 4th among social media marketing agencies worldwide, with 13% of the searches.
In September 2026, VaynerMedia lost share of searches among social media marketing agencies worldwide, from 30.1% to 29.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using SmartSites’ and VaynerMedia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SmartSites
1 branded search term
- smartsites
VaynerMedia
1 branded search term
- vaynermedia
Other head-to-heads among social media marketing agencies
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