Buffer vs SocialPilot:Which is more popular by branded search?
In August 2026, Buffer had more branded searches than SocialPilot among social media management tools worldwide. Buffer was estimated to have 562K branded searches compared to SocialPilot’s 18.1K, and held a 63.1% Share of Search versus SocialPilot’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Buffer or SocialPilot?
Compare the social media management tools brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Buffer, SocialPilot. The figures are in the table below the chart.
View monthly share of search table
| Month | Buffer | Hootsuite | Sprout Social | Sprinklr | SocialPilot | Later |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 20.5% | 13% | 8.3% | 2.5% | 1.9% |
| Nov 2025 | 55.9% | 21.5% | 11.2% | 7.1% | 2.6% | 1.8% |
| Dec 2025 | 55.4% | 20.9% | 10.9% | 8.5% | 2.5% | 1.8% |
| Jan 2026 | 54.4% | 24.4% | 10.6% | 6.8% | 2% | 1.8% |
| Feb 2026 | 53.8% | 24% | 10.2% | 7.8% | 2.3% | 1.9% |
| Mar 2026 | 55.9% | 20.7% | 10.7% | 8.3% | 2.5% | 1.9% |
| Apr 2026 | 60.1% | 18.1% | 9.2% | 8.7% | 2.1% | 1.8% |
| May 2026 | 62.2% | 16.9% | 9.6% | 7.3% | 2.2% | 1.7% |
| Jun 2026 | 58.4% | 18.4% | 10.6% | 8.1% | 2.4% | 2.1% |
| Jul 2026 | 64.5% | 13.5% | 10.3% | 7.9% | 1.9% | 1.8% |
| Aug 2026 | 63.1% | 14% | 10.7% | 8.3% | 2% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Buffer and SocialPilot comparison changed over the last 12 months?
3 findings
- Buffer was ahead of SocialPilot in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media management tools worldwide moved from 53.8% to 63.1%, and its estimated monthly branded searches moved from 586K to 562K.
- Across the 11 months ending August 2026, SocialPilot’s estimated Share of Search among social media management tools worldwide moved from 2.5% to 2%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for social media management tools worldwide in August 2026?
2 changes
In August 2026, Buffer lost estimated Share of Search among social media management tools worldwide, from 64.5% to 63.1%.
Estimated monthly branded searches for SocialPilot worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Buffer’s and SocialPilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buffer
24 branded search terms
- buffer
- buffer app for instagram
- buffer app instagram
- buffer app twitter
- buffer com
- buffer for instagram
- buffer for twitter
- buffer instagram scheduling
- buffer linkedin
- buffer linkedin scheduling
- buffer pricing
- buffer publish
- buffer scheduling tool
- buffer social
- buffer social management
- buffer social media
- buffer social media management
- buffer social media management tool
- buffer social media marketing
- buffer social media marketing tool
- buffer social media scheduling
- buffer social media tool
- buffer social tool
- Buffer.com
SocialPilot
2 branded search terms
- social pilot
- socialpilot
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