SimpleTexting vs Twilio:Which is searched more?
In September 2026, Twilio had more branded searches than SimpleTexting among SMS marketing platforms worldwide. Twilio had about 550,000 branded searches, while SimpleTexting had 22,200. Twilio made up 56.5% of all SMS marketing platform searches we track, and SimpleTexting accounted for 2.3%. These are worldwide searches for English-language branded terms.
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Is SimpleTexting or Twilio more popular in search?
Compare tools for sending customer text campaigns and managing opt-in lists. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Twilio, SimpleTexting. The figures are in the table below the chart.
View monthly share of searches table
| Month | Twilio | Klaviyo | Postscript | SimpleTexting | Textmagic | EZ Texting | Textedly | SlickText | Textla | Attentive |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 27.3% | 4.4% | 2% | 2.4% | 1.6% | 0.88% | 0.72% | 0.32% | 0.22% |
| Nov 2025 | 55.8% | 30.9% | 5% | 2.3% | 2.5% | 1.5% | 0.82% | 0.67% | 0.29% | 0.22% |
| Dec 2025 | 54.1% | 29.9% | 6% | 2.7% | 3% | 1.8% | 0.97% | 0.97% | 0.35% | 0.25% |
| Jan 2026 | 55.3% | 30.6% | 5% | 2.7% | 2.3% | 1.8% | 0.99% | 0.81% | 0.29% | 0.25% |
| Feb 2026 | 56.4% | 31.2% | 4.2% | 2.3% | 2.3% | 1.5% | 0.83% | 0.68% | 0.37% | 0.22% |
| Mar 2026 | 60.4% | 27.4% | 4.4% | 2% | 2% | 1.6% | 0.89% | 0.73% | 0.32% | 0.2% |
| Apr 2026 | 61.1% | 27.6% | 3.7% | 2% | 2.1% | 1.6% | 0.73% | 0.73% | 0.26% | 0.19% |
| May 2026 | 61.5% | 27.8% | 3.7% | 2% | 1.7% | 1.4% | 0.74% | 0.6% | 0.4% | 0.19% |
| Jun 2026 | 61.6% | 27.8% | 3.7% | 2% | 1.7% | 1.4% | 0.6% | 0.6% | 0.33% | 0.2% |
| Jul 2026 | 62.3% | 28.1% | 3.1% | 2.1% | 1.7% | 1.1% | 0.61% | 0.61% | 0.27% | 0.19% |
| Aug 2026 | 61.3% | 27.7% | 4.5% | 2% | 1.7% | 1.1% | 0.6% | 0.6% | 0.33% | 0.15% |
| Sep 2026 | 56.5% | 31.2% | 5.1% | 2.3% | 1.9% | 1.2% | 0.68% | 0.55% | 0.37% | 0.17% |
How has the SimpleTexting and Twilio comparison changed over the last 12 months?
3 findings
- Twilio was ahead of SimpleTexting in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SimpleTexting’s share of searches among SMS marketing platforms worldwide moved from 2% to 2.3%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Twilio’s share of searches among SMS marketing platforms worldwide moved from 60.1% to 56.5%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for SMS marketing platforms worldwide in September 2026?
1 change
In September 2026, Twilio lost share of searches among SMS marketing platforms worldwide, from 61.3% to 56.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using SimpleTexting’s and Twilio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SimpleTexting
2 branded search terms
- simple texting
- simpletexting
Twilio
1 branded search term
- twilio
Other head-to-heads among SMS marketing platforms
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