Breville vs Philips:Which is more popular by branded search?
In August 2026, Philips had more branded searches than Breville among slow cooker brands worldwide. Philips was estimated to have 1.1M branded searches compared to Breville’s 845K, and held a 44.1% Share of Search versus Breville’s 33.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Breville or Philips?
Compare the slow cooker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, Breville. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Breville | Crockpot | Russell Hobbs | Sunbeam |
|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 30.6% | 20.5% | 5% | 3.4% |
| Nov 2025 | 35.9% | 38.1% | 18.9% | 4.6% | 2.5% |
| Dec 2025 | 37.8% | 36.9% | 18.4% | 4.5% | 2.5% |
| Jan 2026 | 37.4% | 36.1% | 18.8% | 4.6% | 3.1% |
| Feb 2026 | 42.6% | 33.2% | 16.1% | 4.8% | 3.2% |
| Mar 2026 | 41.8% | 33.4% | 16.1% | 4.8% | 4% |
| Apr 2026 | 42.9% | 35.1% | 13.8% | 4.1% | 4.1% |
| May 2026 | 42.1% | 35.6% | 13.9% | 4.2% | 4.2% |
| Jun 2026 | 43.5% | 37% | 11.7% | 4.3% | 3.5% |
| Jul 2026 | 44.6% | 35.8% | 12.7% | 3.8% | 3.1% |
| Aug 2026 | 44.1% | 33.9% | 14.7% | 3.6% | 3.6% |
| Sep 2026 | — | — | — | — | — |
How has the Breville and Philips comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Breville took it in November 2025, Philips took it in December 2025.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among slow cooker brands worldwide moved from 30.6% to 33.9%, and its estimated monthly branded searches moved from 820K to 845K.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among slow cooker brands worldwide moved from 40.4% to 44.1%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for slow cooker brands worldwide in August 2026?
1 change
In August 2026, Breville lost estimated Share of Search among slow cooker brands worldwide, from 35.8% to 33.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breville
8 branded search terms
- breville
- breville barista express
- breville barista touch
- breville coffee machine
- breville com
- breville dual boiler
- breville espresso machine
- breville oracle
Philips
7 branded search terms
- air fryer philips
- philips air fryer
- philips airfryer
- philips com
- philips oneblade
- philips shaver
- shaver philips
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.