Greenies vs Purina:Which is searched more?
In September 2026, Purina had more branded searches than Greenies among skin and coat brands worldwide. Purina was estimated to have 165K branded searches compared to Greenies’ 40.5K, and held a 21.8% Share of Search versus Greenies’ 5.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Greenies or Purina?
Compare the skin and coat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Purina, Greenies. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Canin | Purina | Greenies |
|---|---|---|---|
| Oct 2025 | 73.6% | 22% | 4.4% |
| Nov 2025 | 76.6% | 18.8% | 4.6% |
| Dec 2025 | 72.8% | 21.8% | 5.4% |
| Jan 2026 | 76.6% | 18.8% | 4.6% |
| Feb 2026 | 72.8% | 21.8% | 5.4% |
| Mar 2026 | 80% | 16% | 3.9% |
| Apr 2026 | 72.8% | 21.8% | 5.4% |
| May 2026 | 72.8% | 21.8% | 5.4% |
| Jun 2026 | 73.5% | 22.1% | 4.4% |
| Jul 2026 | 72.8% | 21.8% | 5.4% |
| Aug 2026 | 76.6% | 18.8% | 4.6% |
| Sep 2026 | 72.8% | 21.8% | 5.4% |
How has the Greenies and Purina comparison changed over the last 12 months?
3 findings
- Purina was ahead of Greenies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Greenies’ estimated Share of Search among skin and coat brands worldwide moved from 4.4% to 5.4%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Purina’s estimated Share of Search among skin and coat brands worldwide moved from 22% to 21.8%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for skin and coat brands worldwide in September 2026?
2 changes
In September 2026, Purina gained estimated Share of Search among skin and coat brands worldwide, from 18.8% to 21.8%.
In September 2026, Greenies gained estimated Share of Search among skin and coat brands worldwide, from 4.6% to 5.4%.
Other head-to-heads among skin and coat brands
How each brand is measured
Brandwave collects information about searches that people make online using Greenies’ and Purina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.