Herbal Essences vs OGX:Which is searched more?
In August 2026, Herbal Essences had more branded searches than OGX among shampoo brands worldwide. Herbal Essences was estimated to have 301K branded searches compared to OGX’s 74K, and held a 23.8% Share of Search versus OGX’s 5.9%. These are worldwide searches for English-language branded terms.
Follow Herbal Essences vs OGX and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Herbal Essences or OGX?
Compare the shampoo brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Herbal Essences, OGX. The figures are in the table below the chart.
View monthly share of search table
| Month | Herbal Essences | OGX |
|---|---|---|
| Oct 2025 | 20.6% | 5.1% |
| Nov 2025 | 22.2% | 6.7% |
| Dec 2025 | 22.5% | 6.8% |
| Jan 2026 | 22.2% | 6.7% |
| Feb 2026 | 22.5% | 6.8% |
| Mar 2026 | 23.8% | 5.9% |
| Apr 2026 | 20.4% | 6.1% |
| May 2026 | 20.4% | 6.1% |
| Jun 2026 | 24.2% | 5.9% |
| Jul 2026 | 23.8% | 5.9% |
| Aug 2026 | 23.8% | 5.9% |
| Sep 2026 | — | — |
How has the Herbal Essences and OGX comparison changed over the last 12 months?
3 findings
- Herbal Essences was ahead of OGX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Herbal Essences’ estimated Share of Search among shampoo brands worldwide moved from 20.6% to 23.8%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 11 months ending August 2026, OGX’s estimated Share of Search among shampoo brands worldwide moved from 5.1% to 5.9%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for shampoo brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Herbal Essences worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.
Estimated monthly branded searches for OGX worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Herbal Essences’ and OGX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Herbal Essences
1 branded search term
- herbal essences
OGX
1 branded search term
- ogx
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.