PostHog vs Smartlook:Which is searched more?
In September 2026, PostHog had more branded searches than Smartlook among session replay tools worldwide. PostHog had about 246,000 branded searches, while Smartlook had 14,800. PostHog made up 42.2% of all session replay tool searches we track, and Smartlook accounted for 2.5%. These are worldwide searches for English-language branded terms.
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Is PostHog or Smartlook more popular in search?
Compare the session replay tools support teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for PostHog, Smartlook. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Microsoft Clarity | Hotjar | Contentsquare | Smartlook | Fullstory | LogRocket | OpenReplay | Glassbox |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 25.2% | 31.6% | 5.1% | 4.2% | 4.2% | 3.4% | 1% | 0.01% |
| Nov 2025 | 27.5% | 27.5% | 28.2% | 4.5% | 4.5% | 3.7% | 3% | 0.9% | <0.01% |
| Dec 2025 | 29.4% | 29.4% | 25% | 4% | 4.8% | 3.3% | 3.2% | 0.96% | <0.01% |
| Jan 2026 | 29.9% | 29.9% | 25.1% | 4.9% | 4% | 2.7% | 2.7% | 0.8% | <0.01% |
| Feb 2026 | 24.7% | 36.9% | 21.4% | 6.1% | 4.9% | 2.8% | 2.2% | 0.98% | <0.01% |
| Mar 2026 | 38.4% | 31.4% | 15.1% | 5.2% | 4.2% | 2.4% | 2.3% | 1% | <0.01% |
| Apr 2026 | 29.2% | 35.8% | 17.5% | 5.9% | 4.8% | 3.3% | 2.6% | 0.95% | <0.01% |
| May 2026 | 33.1% | 40.5% | 13.8% | 4.4% | 3.6% | 2.1% | 1.6% | 0.88% | <0.01% |
| Jun 2026 | 39.3% | 32.2% | 15.5% | 3.5% | 2.9% | 2.9% | 2.9% | 0.7% | <0.01% |
| Jul 2026 | 42.4% | 34.8% | 11.1% | 3.8% | 3.1% | 2.1% | 1.7% | 0.93% | <0.01% |
| Aug 2026 | 41.7% | 34.3% | 10.9% | 3.1% | 3.1% | 3.1% | 2.5% | 1.4% | <0.01% |
| Sep 2026 | 42.2% | 28.3% | 19.8% | 3.1% | 2.5% | 1.7% | 1.1% | 1.1% | <0.01% |
How has the PostHog and Smartlook comparison changed over the last 12 months?
3 findings
- PostHog was ahead of Smartlook in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PostHog’s share of searches among session replay tools worldwide moved from 25.2% to 42.2%, and its estimated monthly branded searches moved from 110K to 246K.
- Across the 12 months ending September 2026, Smartlook’s share of searches among session replay tools worldwide moved from 4.2% to 2.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for session replay tools worldwide in September 2026?
2 changes
In September 2026, Smartlook lost share of searches among session replay tools worldwide, from 3.1% to 2.5%.
Estimated monthly branded searches for PostHog worldwide rose 123.6% over 12 measured months, from 110K to 246K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using PostHog’s and Smartlook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among session replay tools
PostHog vs Microsoft Clarity: compare search popularity
PostHog vs Hotjar: compare search popularity- PostHog vs Contentsquare: compare search popularity
- Microsoft Clarity vs Hotjar: compare search popularity
- Microsoft Clarity vs Contentsquare: compare search popularity
- Microsoft Clarity vs Smartlook: compare search popularity
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