Brandwave

Service mesh platforms:Which are searched most?

In August 2026, Istio was the most searched among service mesh platforms worldwide, with an estimated 22.2K branded searches and 46.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Istio46.6%
  2. Cilium38%
  3. Linkerd9.2%
  4. HashiCorp Consul6.1%
  5. Kuma—

Follow service mesh platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the service meshes used to connect workloads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among service mesh platforms worldwide, by month

Share of Search by month for Istio, Cilium, Linkerd, HashiCorp Consul. The figures are in the table below the chart.

View monthly share of search table
MonthIstioCiliumLinkerdHashiCorp ConsulKuma
Oct 202546.5%38.1%9.3%6.2%—
Nov 202549.9%33.5%10%6.6%—
Dec 202546.5%38.1%9.3%6.2%—
Jan 202645.5%37.3%11.1%6.1%—
Feb 202646.5%38.1%9.3%6.2%—
Mar 202650.5%33.9%10.1%5.5%—
Apr 202646.5%38.1%9.3%6.2%—
May 202641.6%41.6%10.1%6.7%—
Jun 202645.7%37.2%11.1%6%—
Jul 202646.6%38%9.2%6.1%—
Aug 202646.6%38%9.2%6.1%—
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Istio

    46.6%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Cilium

    38%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Linkerd

    9.2%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.HashiCorp Consul

    6.1%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. —.Kuma

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among service mesh platforms worldwide?

In August 2026, Istio was the most searched among service mesh platforms worldwide, with an estimated 22.2K branded searches and 46.6% estimated Share of Search within this set. Cilium is in 2nd place, 8.6 percentage points behind at 38% Share of Search.

Global service mesh platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Istio46.5% → 46.6%50.5%Mar 202641.6%May 20261st
Cilium38.1% → 38%41.6%May 202633.5%Nov 20252nd
Linkerd9.3% → 9.2%11.1%Jun 20269.2%Jul 20263rd
HashiCorp Consul6.2% → 6.1%6.7%May 20265.5%Mar 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Istio’s estimated Share of Search among service mesh platforms worldwide peaked at 50.5% in March 2026 and was lowest at 41.6% in May 2026.
  • Across the 11 months ending August 2026, Cilium’s estimated Share of Search among service mesh platforms worldwide peaked at 41.6% in May 2026 and was lowest at 33.5% in November 2025.
  • Across the 11 months ending August 2026, Linkerd’s estimated Share of Search among service mesh platforms worldwide peaked at 11.1% in June 2026 and was lowest at 9.2% in July 2026.
  • Across the 11 months ending August 2026, HashiCorp Consul’s estimated Share of Search among service mesh platforms worldwide peaked at 6.7% in May 2026 and was lowest at 5.5% in March 2026.
  • Across the 11 months ending August 2026, Istio, Cilium, Linkerd, HashiCorp Consul and Kuma held steady: their estimated Share of Search among service mesh platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for service mesh platforms worldwide in August 2026?

  1. Estimated monthly branded searches for HashiCorp Consul worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  2. Estimated monthly branded searches for Linkerd worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

  3. Estimated monthly branded searches for Cilium worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Istio worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free