How popular isIstio in search?
In August 2026, there were an estimated 22.2K branded searches for Istio worldwide which is down 32.9% over the last 11 months. Istio holds 46.6% estimated Share of Search among service mesh platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Istio46.6%
Cilium38%
Linkerd9.2%HashiCorp Consul6.1%
Kuma—
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Which service mesh platforms compete with Istio?
Share of Search by month for Istio, Cilium, Linkerd, HashiCorp Consul. The figures are in the table below the chart.
View monthly share of search table
| Month | Istio | Cilium | Linkerd | HashiCorp Consul | Kuma |
|---|---|---|---|---|---|
| Oct 2025 | 46.5% | 38.1% | 9.3% | 6.2% | — |
| Nov 2025 | 49.9% | 33.5% | 10% | 6.6% | — |
| Dec 2025 | 46.5% | 38.1% | 9.3% | 6.2% | — |
| Jan 2026 | 45.5% | 37.3% | 11.1% | 6.1% | — |
| Feb 2026 | 46.5% | 38.1% | 9.3% | 6.2% | — |
| Mar 2026 | 50.5% | 33.9% | 10.1% | 5.5% | — |
| Apr 2026 | 46.5% | 38.1% | 9.3% | 6.2% | — |
| May 2026 | 41.6% | 41.6% | 10.1% | 6.7% | — |
| Jun 2026 | 45.7% | 37.2% | 11.1% | 6% | — |
| Jul 2026 | 46.6% | 38% | 9.2% | 6.1% | — |
| Aug 2026 | 46.6% | 38% | 9.2% | 6.1% | — |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.6% | 22.2K | 0% | 0 points | |
| 2, held 2nd | 38% | 18.1K | 0% | 0 points | |
| 3, held 3rd | 9.2% | 4.4K | 0% | 0 points | |
| 4, held 4th | 6.1% | 2.9K | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Istio46.6%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Cilium38%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Linkerd9.2%
Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.1%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
—.
Kuma—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Istio and its closest rivals
Every comparison with Istio
3 comparisons
How has branded search demand for Istio changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Istio worldwide fell from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Istio’s estimated Share of Search among service mesh platforms worldwide peaked at 50.5% in March 2026 and was lowest at 41.6% in May 2026.
How did search popularity change for service mesh platforms worldwide in August 2026?
4 changes
Estimated monthly branded searches for HashiCorp Consul worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
Estimated monthly branded searches for Linkerd worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
Estimated monthly branded searches for Cilium worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
Estimated monthly branded searches for Istio worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
How is Istio measured?
Brandwave collects information about searches that people make online using Istio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- istio
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Is Istio your brand?
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