Brandwave

Moz vs Semrush:Which is more popular?

In September 2026, Semrush had more branded searches than Moz among SEO rank tracking platforms worldwide. Semrush had about 673,000 branded searches, while Moz had 110,000. Semrush made up 56.7% of all SEO rank tracking platform searches we track, and Moz accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about SEO rank tracking platforms, Semrush appeared in all five answers and Moz in none.

Among SEO rank tracking platforms worldwide in September 2026

Who do people search for more?

Semrush, about 6 searches for every 1 for Moz

Semrush 673K searchesMoz 110K searches

Who does AI mention more?

Semrush, mentioned in every answer we collected

Semrush in 5 of 5Moz in 0 of 5

Who does AI recommend more?

Semrush, the only one of the two named

Semrush first in 5Moz never named

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Top SEO rank tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Semrush appeared in all five answers. Moz did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Semrush1st
  2. SE Ranking2nd
  3. AccuRanker3rd
  4. Ahrefs4th
  5. Nightwatch5th
  6. Mangools SERPWatcher6th
  7. Wincher7th
  8. Moz–
  9. ProRankTracker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Semrush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SE Ranking5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AccuRanker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ahrefs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nightwatch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mangools SERPWatcher3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wincher1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ProRankTracker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SEO rank tracking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Moz or Semrush more popular in search?

This chart shows how often people search Google for Moz and Semrush by name. Each line represents a brand's share of searches for all nine SEO rank tracking platforms we track, month by month, from English-language searches worldwide.

Moz and Semrush among SEO rank tracking platforms worldwide, by month

Share of searches by month for Semrush, Moz. The figures are in the table below the chart.

View monthly share of searches table
MonthSemrushAhrefsMozSE RankingAccuRankerProRankTrackerWincherNightwatchMangools SERPWatcher
Oct 202553.4%32.4%8.8%4.8%0.38%0.1%0.04%0.17%<0.01%
Nov 202557.3%28.5%9.4%4.2%0.26%0.09%0.03%0.18%<0.01%
Dec 202558.9%24.4%11.8%4.3%0.26%0.08%0.03%0.15%0.01%
Jan 202652.1%32.3%10.4%4.7%0.29%0.08%0.03%0.11%<0.01%
Feb 202652.9%32.8%8.6%4.8%0.3%0.46%0.04%0.06%0.05%
Mar 202657.4%29.9%7.7%4.2%0.29%0.4%0.08%0.06%0.03%
Apr 202654.8%31.8%9%4%0.26%0.05%0.05%0.03%<0.01%
May 202648%34.1%9.6%7.9%0.19%0.07%0.06%0.03%<0.01%
Jun 202652.9%32.3%10.6%3.9%0.2%0.04%0.04%0.03%<0.01%
Jul 202649.4%36.8%9.9%3.6%0.19%0.05%0.03%0.03%<0.01%
Aug 202654.1%31.5%10.9%3.3%0.2%0.06%0.02%0.03%<0.01%
Sep 202656.7%29.5%9.3%4.2%0.25%0.05%0.03%0.03%<0.01%

How has the Moz and Semrush comparison changed over the last 12 months?

3 findings
  • Semrush was ahead of Moz in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Moz’s share of searches among SEO rank tracking platforms worldwide moved from 8.8% to 9.3%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Semrush’s share of searches among SEO rank tracking platforms worldwide moved from 53.4% to 56.7%, and its estimated monthly branded searches moved from 823K to 673K.

How did search popularity change for SEO rank tracking platforms worldwide in September 2026?

2 changes

  1. In September 2026, Semrush gained share of searches among SEO rank tracking platforms worldwide, from 54.1% to 56.7%.

  2. In September 2026, Moz lost share of searches among SEO rank tracking platforms worldwide, from 10.9% to 9.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Moz’s and Semrush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Moz

1 branded search term

  • moz

Semrush

1 branded search term

  • semrush

How the Brand Demand Index is measured

Other head-to-heads among SEO rank tracking platforms

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