Moz vs SE Ranking:Which is searched more?
In September 2026, Moz had more branded searches than SE Ranking among SEO rank tracking platforms worldwide. Moz had about 110,000 branded searches, while SE Ranking had 49,500. Moz made up 9.3% of all SEO rank tracking platform searches we track, and SE Ranking accounted for 4.2%. These are worldwide searches for English-language branded terms.
Follow Moz vs SE Ranking and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Moz or SE Ranking more popular in search?
Compare dedicated tools for tracking keyword positions over time. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Moz, SE Ranking. The figures are in the table below the chart.
View monthly share of searches table
| Month | Semrush | Ahrefs | Moz | SE Ranking | AccuRanker | ProRankTracker | Wincher | Nightwatch | Mangools SERPWatcher |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 32.4% | 8.8% | 4.8% | 0.38% | 0.1% | 0.04% | 0.17% | <0.01% |
| Nov 2025 | 57.3% | 28.5% | 9.4% | 4.2% | 0.26% | 0.09% | 0.03% | 0.18% | <0.01% |
| Dec 2025 | 58.9% | 24.4% | 11.8% | 4.3% | 0.26% | 0.08% | 0.03% | 0.15% | 0.01% |
| Jan 2026 | 52.1% | 32.3% | 10.4% | 4.7% | 0.29% | 0.08% | 0.03% | 0.11% | <0.01% |
| Feb 2026 | 52.9% | 32.8% | 8.6% | 4.8% | 0.3% | 0.46% | 0.04% | 0.06% | 0.05% |
| Mar 2026 | 57.4% | 29.9% | 7.7% | 4.2% | 0.29% | 0.4% | 0.08% | 0.06% | 0.03% |
| Apr 2026 | 54.8% | 31.8% | 9% | 4% | 0.26% | 0.05% | 0.05% | 0.03% | <0.01% |
| May 2026 | 48% | 34.1% | 9.6% | 7.9% | 0.19% | 0.07% | 0.06% | 0.03% | <0.01% |
| Jun 2026 | 52.9% | 32.3% | 10.6% | 3.9% | 0.2% | 0.04% | 0.04% | 0.03% | <0.01% |
| Jul 2026 | 49.4% | 36.8% | 9.9% | 3.6% | 0.19% | 0.05% | 0.03% | 0.03% | <0.01% |
| Aug 2026 | 54.1% | 31.5% | 10.9% | 3.3% | 0.2% | 0.06% | 0.02% | 0.03% | <0.01% |
| Sep 2026 | 56.7% | 29.5% | 9.3% | 4.2% | 0.25% | 0.05% | 0.03% | 0.03% | <0.01% |
How has the Moz and SE Ranking comparison changed over the last 12 months?
3 findings
- Moz was ahead of SE Ranking in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Moz’s share of searches among SEO rank tracking platforms worldwide moved from 8.8% to 9.3%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, SE Ranking’s share of searches among SEO rank tracking platforms worldwide moved from 4.8% to 4.2%, and its estimated monthly branded searches moved from 74K to 49.5K.
How did search popularity change for SEO rank tracking platforms worldwide in September 2026?
2 changes
In September 2026, SE Ranking gained share of searches among SEO rank tracking platforms worldwide, from 3.3% to 4.2%.
In September 2026, Moz lost share of searches among SEO rank tracking platforms worldwide, from 10.9% to 9.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Moz’s and SE Ranking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Moz
1 branded search term
- moz
SE Ranking
1 branded search term
- se ranking
Other head-to-heads among SEO rank tracking platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.