Suttons vs Thompson & Morgan:Which is more popular by branded search?
In August 2026, Thompson & Morgan had more branded searches than Suttons among seeds brands worldwide. Thompson & Morgan was estimated to have 49.5K branded searches compared to Suttons’ 9.9K, and held a 39.8% Share of Search versus Suttons’ 8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Suttons or Thompson & Morgan?
Compare the seeds brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thompson & Morgan, Suttons. The figures are in the table below the chart.
View monthly share of search table
| Month | Thompson & Morgan | Yates | Kings Seeds | Suttons | Mr Fothergill's | Johnsons |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 41.1% | 12.3% | 6.7% | 5.5% | 0.73% |
| Nov 2025 | 33.7% | 41.2% | 12.3% | 6.7% | 5.5% | 0.6% |
| Dec 2025 | 36.6% | 36.6% | 11% | 9% | 6% | 0.8% |
| Jan 2026 | 34.2% | 28% | 12.5% | 18.7% | 5.6% | 0.9% |
| Feb 2026 | 47.2% | 21.1% | 9.4% | 17.3% | 4.2% | 0.83% |
| Mar 2026 | 59.3% | 14.5% | 6.5% | 14.5% | 4.4% | 0.7% |
| Apr 2026 | 60.2% | 18.1% | 5.4% | 12.1% | 3.6% | 0.58% |
| May 2026 | 59.1% | 21.8% | 4.4% | 9.7% | 4.4% | 0.7% |
| Jun 2026 | 52.1% | 28.5% | 7% | 7% | 4.7% | 0.76% |
| Jul 2026 | 40.7% | 40.7% | 8.1% | 5.4% | 4.4% | 0.59% |
| Aug 2026 | 39.8% | 32.6% | 14.6% | 8% | 4.3% | 0.71% |
| Sep 2026 | — | — | — | — | — | — |
How has the Suttons and Thompson & Morgan comparison changed over the last 12 months?
3 findings
- Thompson & Morgan was ahead of Suttons in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Suttons’ estimated Share of Search among seeds brands worldwide moved from 6.7% to 8%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among seeds brands worldwide moved from 33.6% to 39.8%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for seeds brands worldwide in August 2026?
2 changes
In August 2026, Suttons gained estimated Share of Search among seeds brands worldwide, from 5.4% to 8%.
In August 2026, Thompson & Morgan lost estimated Share of Search among seeds brands worldwide, from 40.7% to 39.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Suttons’ and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Suttons
1 branded search term
- suttons seeds
Thompson & Morgan
1 branded search term
- thompson and morgan
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.