Chad Valley vs TP Toys:Which is more popular by branded search?
In August 2026, TP Toys had more branded searches than Chad Valley among sandpits worldwide. TP Toys was estimated to have 5.4K branded searches compared to Chad Valley’s 4.4K, and held a 2.7% Share of Search versus Chad Valley’s 2.2%. These are worldwide searches for English-language branded terms.
Follow Chad Valley vs TP Toys and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Chad Valley or TP Toys?
Compare the sandpits people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TP Toys, Chad Valley. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Tikes | Step2 | TP Toys | Chad Valley | Plum | KidKraft |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.7% | 21.8% | 1.6% | 2.4% | 1.6% | — |
| Nov 2025 | 71.8% | 21.5% | 1.9% | 2.9% | 1.9% | — |
| Dec 2025 | 75.2% | 18.5% | 1.6% | 3% | 1.6% | — |
| Jan 2026 | 71.8% | 21.6% | 2.3% | 2.3% | 1.9% | — |
| Feb 2026 | 71.4% | 21.5% | 2.9% | 2.3% | 1.9% | — |
| Mar 2026 | 66% | 24.2% | 4.8% | 1.8% | 3.2% | — |
| Apr 2026 | 60.8% | 27.3% | 5.5% | 2% | 4.5% | — |
| May 2026 | 66.6% | 24.4% | 4% | 1.8% | 3.3% | — |
| Jun 2026 | 66.6% | 24.4% | 4% | 1.8% | 3.3% | — |
| Jul 2026 | 66.3% | 24.3% | 4% | 2.2% | 3.2% | — |
| Aug 2026 | 67.9% | 24.9% | 2.7% | 2.2% | 2.2% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Chad Valley and TP Toys comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: TP Toys took it in February 2026.
- Across the 11 months ending August 2026, Chad Valley’s estimated Share of Search among sandpits worldwide moved from 2.4% to 2.2%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 11 months ending August 2026, TP Toys’ estimated Share of Search among sandpits worldwide moved from 1.6% to 2.7%, and its estimated monthly branded searches moved from 2.9K to 5.4K.
How did search popularity change for sandpits worldwide in August 2026?
2 changes
In August 2026, TP Toys lost estimated Share of Search among sandpits worldwide, from 4% to 2.7%.
In August 2026, Chad Valley rose from 5th to 4th among sandpits worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Chad Valley’s and TP Toys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chad Valley
1 branded search term
- chad valley
TP Toys
1 branded search term
- tp toys
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.