Sales enablement platforms:Which brands are most popular in search?
In August 2026, Highspot was the most searched among sales enablement platforms worldwide, with an estimated 27.5K branded searches and 48.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Highspot48.4%Mindtickle26.3%
Showpad21.6%
Bigtincan2.9%Seismic0.76%
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Share of SearchLeaderboard
Compare services and tools used to organize sales content and support sales teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Highspot, Mindtickle, Showpad, Bigtincan. The figures are in the table below the chart.
View monthly share of search table
| Month | Highspot | Mindtickle | Showpad | Bigtincan | Seismic |
|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 21% | 25.8% | 5.1% | 0.91% |
| Nov 2025 | 47.1% | 25.6% | 21.1% | 5% | 1.2% |
| Dec 2025 | 52.3% | 23.1% | 19.1% | 4.6% | 1% |
| Jan 2026 | 50.1% | 22.3% | 22.4% | 4.4% | 0.89% |
| Feb 2026 | 50.6% | 22.2% | 22.5% | 3.6% | 1% |
| Mar 2026 | 50.1% | 22.2% | 22.3% | 4.4% | 0.96% |
| Apr 2026 | 46% | 24.8% | 25% | 3.2% | 0.93% |
| May 2026 | 48.1% | 26.1% | 21.5% | 3.4% | 0.85% |
| Jun 2026 | 46% | 24.9% | 25% | 3.3% | 0.81% |
| Jul 2026 | 48.3% | 26.1% | 21.5% | 3.4% | 0.75% |
| Aug 2026 | 48.4% | 26.3% | 21.6% | 2.9% | 0.76% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.4% | 27.5K | -0.69% | +0.1 points | |
| 2, held 2nd | 26.3% | 15K | -0.2% | +0.2 points | |
| 3, held 3rd | 21.6% | 12.3K | -0.41% | +0.1 points | |
| 4, held 4th | 2.9% | 1.6K | -15% | -0.5 points | |
| 5, held 5th | 0.76% | 430 | 0% | 0 points |
1.
Highspot48.4%
held 1st · 27.5K estimated branded searches · -0.69% vs prior month · +0.1 points
26.3%
held 2nd · 15K estimated branded searches · -0.2% vs prior month · +0.2 points
3.
Showpad21.6%
held 3rd · 12.3K estimated branded searches · -0.41% vs prior month · +0.1 points
2.9%
held 4th · 1.6K estimated branded searches · -15% vs prior month · -0.5 points
5.
0.76%
held 5th · 430 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between leading brands
- Highspot vs Showpad: compare search popularity
- Highspot vs Bigtincan: compare search popularity
- Mindtickle vs Showpad: compare search popularity
- Mindtickle vs Bigtincan: compare search popularity
- Showpad vs Bigtincan: compare search popularity
- Compare any of these brands
Which brand is most popular in search among sales enablement platforms worldwide?
5 brands
In August 2026, Highspot was the most searched among sales enablement platforms worldwide, with an estimated 27.5K branded searches and 48.4% estimated Share of Search within this set. Mindtickle is in 2nd place, 22.1 percentage points behind at 26.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Highspot | 47.2% → 48.4% | 52.3%Dec 2025 | 46%Apr 2026 | 1st |
| Mindtickle | 21% → 26.3% | 26.3%Aug 2026 | 21%Oct 2025 | 3rd → 2nd |
| Showpad | 25.8% → 21.6% | 25.8%Oct 2025 | 19.1%Dec 2025 | 2nd → 3rd |
| Bigtincan | 5.1% → 2.9% | 5.1%Oct 2025 | 2.9%Aug 2026 | 4th |
| Seismic | 0.91% → 0.76% | 1.2%Nov 2025 | 0.75%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Highspot’s estimated Share of Search among sales enablement platforms worldwide increased from 47.2% to 48.4%.
- Across the 11 months ending August 2026, Mindtickle’s estimated Share of Search among sales enablement platforms worldwide increased from 21% to 26.3%.
- Across the 11 months ending August 2026, Showpad’s estimated Share of Search among sales enablement platforms worldwide decreased from 25.8% to 21.6%.
- Across the 11 months ending August 2026, Bigtincan’s estimated Share of Search among sales enablement platforms worldwide decreased from 5.1% to 2.9%.
- Across the 11 months ending August 2026, Highspot’s estimated Share of Search among sales enablement platforms worldwide peaked at 52.3% in December 2025 and was lowest at 46% in April 2026.
- Across the 11 months ending August 2026, Showpad’s estimated Share of Search among sales enablement platforms worldwide peaked at 25.8% in October 2025 and was lowest at 19.1% in December 2025.
- Across the 11 months ending August 2026, Mindtickle rose from 3rd to 2nd among sales enablement platforms worldwide.
- Across the 11 months ending August 2026, Showpad fell from 2nd to 3rd among sales enablement platforms worldwide.
- Across the 11 months ending August 2026, Seismic held steady: its estimated Share of Search among sales enablement platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for sales enablement platforms worldwide in August 2026?
4 changes
Estimated monthly branded searches for Bigtincan worldwide fell 55.1% over 11 measured months, from 3.6K to 1.6K in August 2026.
Estimated monthly branded searches for Seismic worldwide fell 33.8% over 11 measured months, from 650 to 430 in August 2026.
Estimated monthly branded searches for Showpad worldwide fell 33% over 11 measured months, from 18.4K to 12.3K in August 2026.
Estimated monthly branded searches for Highspot worldwide fell 18.2% over 11 measured months, from 33.6K to 27.5K in August 2026.
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