Brandwave

Sales dialler platforms:Which brands are most popular in search?

In August 2026, Dialpad was the most searched among sales dialler platforms worldwide, with an estimated 93.5K branded searches and 49.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dialpad49.4%
  2. Aircall33%
  3. JustCall15.3%
  4. Nooks1.8%
  5. Orum0.5%

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Share of SearchLeaderboard

Compare the platforms sales teams make calls through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sales dialler platforms worldwide, by month

Share of Search by month for Dialpad, Aircall, JustCall. The figures are in the table below the chart.

View monthly share of search table
MonthDialpadAircallJustCallNooksOrum
Oct 202541.8%41.5%15.3%1.1%0.3%
Nov 202541.6%41.5%15.3%1.3%0.36%
Dec 202545.1%36.8%16.6%1.2%0.32%
Jan 202631.3%56.1%11.5%0.82%0.27%
Feb 202638.2%45.9%14%1.6%0.39%
Mar 202641.7%41.2%15.2%1.4%0.36%
Apr 202645%36.6%16.5%1.5%0.39%
May 202641.5%41.2%15.2%1.7%0.43%
Jun 202646.2%37.8%13.9%1.7%0.41%
Jul 202646.2%37.7%14%1.6%0.48%
Aug 202649.4%33%15.3%1.8%0.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Dialpad

    49.4%

    Held 1st. 93.5K estimated branded searches, -0.03% vs prior month. Share +3.1 points.

  2. 2.Aircall

    33%

    Held 2nd. 62.5K estimated branded searches, -18.1% vs prior month. Share -4.7 points.

  3. 3.JustCall

    15.3%

    Held 3rd. 29.1K estimated branded searches, +2.7% vs prior month. Share +1.4 points.

  4. 4.Nooks

    1.8%

    Held 4th. 3.4K estimated branded searches, +3.7% vs prior month. Share +0.2 points.

  5. 5.Orum

    0.5%

    Held 5th. 950 estimated branded searches, -2.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among sales dialler platforms worldwide?

In August 2026, Dialpad was the most searched among sales dialler platforms worldwide, with an estimated 93.5K branded searches and 49.4% estimated Share of Search within this set. Aircall is in 2nd place, 16.3 percentage points behind at 33% Share of Search.

Global sales dialler platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dialpad41.8% → 49.4%49.4%Aug 202631.3%Jan 20261st
Aircall41.5% → 33%56.1%Jan 202633%Aug 20262nd
JustCall15.3%16.6%Dec 202511.5%Jan 20263rd
Nooks1.1% → 1.8%1.8%Aug 20260.82%Jan 20264th
Orum0.3% → 0.5%0.5%Aug 20260.27%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Dialpad’s estimated Share of Search among sales dialler platforms worldwide increased from 41.8% to 49.4%.
  • Across the 11 months ending August 2026, Aircall’s estimated Share of Search among sales dialler platforms worldwide decreased from 41.5% to 33%.
  • Across the 11 months ending August 2026, Nooks’ estimated Share of Search among sales dialler platforms worldwide increased from 1.1% to 1.8%.
  • Across the 11 months ending August 2026, Dialpad’s estimated Share of Search among sales dialler platforms worldwide peaked at 49.4% in August 2026 and was lowest at 31.3% in January 2026.
  • Across the 11 months ending August 2026, Aircall’s estimated Share of Search among sales dialler platforms worldwide peaked at 56.1% in January 2026 and was lowest at 33% in August 2026.
  • Across the 11 months ending August 2026, JustCall’s estimated Share of Search among sales dialler platforms worldwide peaked at 16.6% in December 2025 and was lowest at 11.5% in January 2026.
  • Across the 11 months ending August 2026, JustCall and Orum held steady: their estimated Share of Search among sales dialler platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for sales dialler platforms worldwide in August 2026?

  1. In August 2026, Dialpad gained estimated Share of Search among sales dialler platforms worldwide, from 46.2% to 49.4%.

  2. In August 2026, JustCall gained estimated Share of Search among sales dialler platforms worldwide, from 14% to 15.3%.

  3. In August 2026, Aircall lost estimated Share of Search among sales dialler platforms worldwide, from 37.7% to 33%.

  4. Estimated monthly branded searches for Orum worldwide rose 39.7% over 11 measured months, from 680 to 950 in August 2026.

  5. Estimated monthly branded searches for Nooks worldwide rose 39% over 11 measured months, from 2.4K to 3.4K in August 2026.

How the Brand Demand Index is measured

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