HOKA vs On:Which is searched more?
In September 2026, HOKA had more branded searches than On among running shoe brands worldwide. HOKA was estimated to have 3.9M branded searches compared to On’s 2.4M, and held a 21.3% Share of Search versus On’s 12.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HOKA or On?
Compare brands that offers running shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HOKA, On. The figures are in the table below the chart.
View monthly share of search table
| Month | ASICS | HOKA | On | Saucony | Mizuno | Brooks |
|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 24.4% | 12.1% | 6.8% | 6.9% | 5.7% |
| Nov 2025 | 42.4% | 24.5% | 13.1% | 7.2% | 6.5% | 6.3% |
| Dec 2025 | 43% | 24.3% | 14.3% | 6.2% | 6.6% | 5.6% |
| Jan 2026 | 44.9% | 22.5% | 11.7% | 7.7% | 7% | 6.2% |
| Feb 2026 | 42.5% | 24.7% | 11.9% | 7.4% | 6.5% | 6.9% |
| Mar 2026 | 41.9% | 24.4% | 12% | 8.5% | 6.4% | 6.8% |
| Apr 2026 | 42.2% | 24.7% | 12.6% | 8.6% | 5.3% | 6.6% |
| May 2026 | 41.2% | 24.1% | 13.3% | 8.3% | 6.2% | 6.9% |
| Jun 2026 | 41.9% | 23.6% | 15.2% | 7.3% | 5.3% | 6.6% |
| Jul 2026 | 45.9% | 22.1% | 11.7% | 7.9% | 5.6% | 6.7% |
| Aug 2026 | 46.1% | 22.4% | 10.3% | 9.3% | 5.7% | 6.2% |
| Sep 2026 | 43.8% | 21.3% | 12.8% | 8.9% | 6.6% | 6.6% |
How has the HOKA and On comparison changed over the last 12 months?
3 findings
- HOKA was ahead of On in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HOKA’s estimated Share of Search among running shoe brands worldwide moved from 24.4% to 21.3%, and its estimated monthly branded searches moved from 4.3M to 3.9M.
- Across the 12 months ending September 2026, On’s estimated Share of Search among running shoe brands worldwide moved from 12.1% to 12.8%, and its estimated monthly branded searches moved from 2.1M to 2.4M.
How did search popularity change for running shoe brands worldwide in September 2026?
2 changes
In September 2026, On gained estimated Share of Search among running shoe brands worldwide, from 10.3% to 12.8%.
In September 2026, HOKA lost estimated Share of Search among running shoe brands worldwide, from 22.4% to 21.3%.
Other head-to-heads among running shoe brands
How each brand is measured
Brandwave collects information about searches that people make online using HOKA’s and On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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