Brandwave

Bosch vs Draper:Which is more popular by branded search?

In August 2026, Bosch had more branded searches than Draper among routers brands worldwide. Bosch was estimated to have 206K branded searches compared to Draper’s 165K, and held an 11% Share of Search versus Draper’s 8.8%. These are worldwide searches for English-language branded terms.

Share of Search among routers brands worldwide in August 2026Which is more popular in search, Bosch or Draper?
Bosch11%206K searches
vs
Draper8.8%165K searches

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Which is more popular in search, Bosch or Draper?

Compare the routers brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and Draper among routers brands worldwide, by month

Share of Search by month for Bosch, Draper. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltBoschDraperTriton
Oct 202555.2%30.4%9.4%5%0.07%
Nov 202552.9%35.7%7.4%3.9%0.07%
Dec 202548.3%39.8%8.3%3.6%0.09%
Jan 202646.8%38.2%9.8%5.1%0.09%
Feb 202645.6%37.3%7.8%9.1%0.09%
Mar 202645.2%30.4%7.7%16.6%0.07%
Apr 202645.6%37.3%9.5%7.5%0.16%
May 202646.3%37.9%9.6%6.2%0.07%
Jun 202644%36%9.1%10.8%0.07%
Jul 202644.7%36.6%11.3%7.3%0.09%
Aug 202644%36%11%8.8%0.07%
Sep 2026—————

How has the Bosch and Draper comparison changed over the last 12 months?

  • The lead changed hands 4 times in the 11 months ending August 2026: Draper took it in February 2026, Bosch took it in April 2026, Draper took it in June 2026, Bosch took it in July 2026.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among routers brands worldwide moved from 9.4% to 11%, and its estimated monthly branded searches moved from 207K to 206K.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among routers brands worldwide moved from 5% to 8.8%, and its estimated monthly branded searches moved from 110K to 165K.

How did search popularity change for routers brands worldwide in August 2026?

  1. In August 2026, Draper gained estimated Share of Search among routers brands worldwide, from 7.3% to 8.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Draper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

3 branded search terms

  • bosch washer
  • bosch washing machine
  • bosch-home com

Draper

1 branded search term

  • draper

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.