Brandwave

Bosch vs Festool:Which is searched more?

In September 2026, Festool had more branded searches than Bosch among router circle jig brands worldwide. Festool was estimated to have 246K branded searches compared to Bosch’s 3.6K, and held a 14.7% Share of Search versus Bosch’s 0.22%. These are worldwide searches for English-language branded terms.

Share of Search among router circle jig brands worldwide in September 2026Which is more popular in search, Bosch or Festool?
Bosch0.22%3.6K searches
vs
Festool14.7%246K searches

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Which is more popular in search, Bosch or Festool?

Compare the router circle jig brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and Festool among router circle jig brands worldwide, by month

Share of Search by month for Festool, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthRyobiDeWaltFestoolBosch
Oct 202542.8%39.4%17.6%0.26%
Nov 202546.8%38.8%14.2%0.21%
Dec 202543.5%43.4%13%0.23%
Jan 202644.7%40.3%14.7%0.26%
Feb 202640.2%43.6%15.9%0.28%
Mar 202647.7%36%16.1%0.24%
Apr 202650.7%36%13.1%0.24%
May 202651.3%35.5%13%0.23%
Jun 202652.2%34.8%12.7%0.19%
Jul 202652.2%34.8%12.7%0.23%
Aug 202648.5%39.5%11.8%0.21%
Sep 202644.9%40.2%14.7%0.22%

How has the Bosch and Festool comparison changed over the last 12 months?

  • Festool was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among router circle jig brands worldwide moved from 0.26% to 0.22%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, Festool’s estimated Share of Search among router circle jig brands worldwide moved from 17.6% to 14.7%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for router circle jig brands worldwide in September 2026?

  1. In September 2026, Festool gained estimated Share of Search among router circle jig brands worldwide, from 11.8% to 14.7%.

  2. Estimated monthly branded searches for Bosch worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

Other head-to-heads among router circle jig brands

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch washer

Festool

1 branded search term

  • festool

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.