Brandwave

Husqvarna vs WORX:Which is searched more?

In September 2026, Husqvarna had more branded searches than WORX among robotic lawn mower brands worldwide. Husqvarna was estimated to have 1.1M branded searches compared to WORX’s 121K, and held a 34.6% Share of Search versus WORX’s 3.8%. These are worldwide searches for English-language branded terms.

Share of Search among robotic lawn mower brands worldwide in September 2026Which is more popular in search, Husqvarna or WORX?
Husqvarna34.6%1.1M searches
vs
WORX3.8%121K searches

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Which is more popular in search, Husqvarna or WORX?

Compare the robotic lawn mower brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Husqvarna and WORX among robotic lawn mower brands worldwide, by month

Share of Search by month for Husqvarna, WORX. The figures are in the table below the chart.

View monthly share of search table
MonthStihlHusqvarnaToroGardenaWORXStigaWorx Landroid
Oct 202533%37.7%19.4%4.7%3.1%1.7%0.43%
Nov 202537.3%33.9%17.6%5.3%3.6%1.9%0.32%
Dec 202539.5%31.2%19.8%4.9%2.7%1.8%0.19%
Jan 202636.4%35.4%18.5%4.5%2.5%2.5%0.18%
Feb 202635.4%35.5%18.6%5.6%2.7%2%0.27%
Mar 202633.4%34.4%16.8%7.5%4.8%2.3%1%
Apr 202630.7%37.5%14.5%7.9%5.9%1.9%1.6%
May 202629.1%37.5%14.2%9.5%5.8%2.3%1.6%
Jun 202633.8%34.9%13.5%9%5.3%2.2%1.2%
Jul 202634.1%33.7%16.2%8.9%4.5%1.8%0.8%
Aug 202635.3%34.2%16.6%7.4%4.3%1.5%0.67%
Sep 202635.6%34.6%17.2%6.3%3.8%1.9%0.57%

How has the Husqvarna and WORX comparison changed over the last 12 months?

  • Husqvarna was ahead of WORX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among robotic lawn mower brands worldwide moved from 37.7% to 34.6%, and its estimated monthly branded searches moved from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, WORX’s estimated Share of Search among robotic lawn mower brands worldwide moved from 3.1% to 3.8%, and its estimated monthly branded searches moved from 107K to 121K.

How did search popularity change for robotic lawn mower brands worldwide in September 2026?

  1. In September 2026, WORX lost estimated Share of Search among robotic lawn mower brands worldwide, from 4.3% to 3.8%.

  2. Estimated monthly branded searches for Husqvarna worldwide fell 15.4% over 12 measured months, from 1.3M to 1.1M in September 2026.

Other head-to-heads among robotic lawn mower brands

How each brand is measured

Brandwave collects information about searches that people make online using Husqvarna’s and WORX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husqvarna

4 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna lawn mower

WORX

6 branded search terms

  • landroid
  • lawn mower worx
  • robot mower worx
  • worx
  • worx landroid
  • worx landroid vision

How the Brand Demand Index is measured

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