MarketMan vs Toast:Which is more popular?
In September 2026, Toast had more branded searches than MarketMan among restaurant management software worldwide. Toast had about 41,500 branded searches, while MarketMan had 12,100. Toast made up 38.9% of all restaurant management software searches we track, and MarketMan accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about restaurant management software, Toast appeared in four of the five answers and MarketMan in none.
Who do people search for more?
Toast, about 3 searches for every 1 for MarketMan
Who does AI mention more?
Toast, mentioned in 4 of 5 answers, MarketMan in 0
Who does AI recommend more?
Toast, the only one of the two named
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Top restaurant management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toast was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MarketMan did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toast4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Restaurant3654 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lightspeed3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Square for Restaurants3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TouchBistro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MarketMan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about restaurant management software
5 answers
Asked ChatGPT
“Which restaurant management system should I go to?”
Asked ChatGPT
“What are the best restaurant management systems?”
Asked ChatGPT
“What's the best restaurant management system for day to day operations?”
Searched Google, AI Overview
“restaurant management software”
Searched Google, AI Overview
“system for restaurants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is MarketMan or Toast more popular in search?
This chart shows how often people search Google for MarketMan and Toast by name. Each line represents a brand's share of searches for all six restaurant management software we track, month by month, from English-language searches worldwide.
Share of searches by month for Toast, MarketMan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toast | Lightspeed | Restaurant365 | MarketMan | TouchBistro | Square for Restaurants |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.2% | 29.1% | 11% | 11% | 9% | 2.7% |
| Nov 2025 | 35.1% | 28.8% | 12.6% | 12.6% | 8.4% | 2.5% |
| Dec 2025 | 37.9% | 25.6% | 13.6% | 11.1% | 9.1% | 2.7% |
| Jan 2026 | 38.6% | 25.5% | 14% | 11.5% | 7.7% | 2.8% |
| Feb 2026 | 39.1% | 26.9% | 11.9% | 11.9% | 7.9% | 2.3% |
| Mar 2026 | 37.7% | 30.6% | 11% | 11% | 7.4% | 2.2% |
| Apr 2026 | 38.6% | 28.8% | 11.4% | 11.4% | 7.6% | 2.2% |
| May 2026 | 38.7% | 28.6% | 11.4% | 11.4% | 7.6% | 2.2% |
| Jun 2026 | 40.5% | 24.8% | 12.3% | 12.3% | 8.2% | 2% |
| Jul 2026 | 39.3% | 25.4% | 11% | 11% | 11% | 2.2% |
| Aug 2026 | 37.2% | 29.6% | 13.1% | 10.7% | 7.2% | 2.1% |
| Sep 2026 | 38.9% | 26.1% | 13.9% | 11.3% | 7.6% | 2.2% |
How has the MarketMan and Toast comparison changed over the last 12 months?
3 findings
- Toast was ahead of MarketMan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MarketMan’s share of searches among restaurant management software worldwide moved from 11% to 11.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Toast’s share of searches among restaurant management software worldwide moved from 37.2% to 38.9%, and its estimated monthly branded searches moved from 49.9K to 41.5K.
How did search popularity change for restaurant management software worldwide in September 2026?
2 changes
In September 2026, Toast gained share of searches among restaurant management software worldwide, from 37.2% to 38.9%.
In September 2026, MarketMan gained share of searches among restaurant management software worldwide, from 10.7% to 11.3%.
How are branded searches counted?
28 search terms
Brandwave collects information about searches that people make online using MarketMan’s and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MarketMan
1 branded search term
- marketman
Toast
27 branded search terms
- handheld toast pos
- pos toast
- pos toast system
- pos toasttab
- toast point of sale
- toast point of sale system
- toast pos
- toast pos app
- toast pos company
- toast pos demo
- toast pos fees
- toast pos handheld
- toast pos hardware
- toast pos kiosk
- toast pos menu
- toast pos printer
- toast pos restaurant
- toast pos sales
- toast pos screen
- toast pos software
- toast pos system
- toast pos systems
- toast pos terminal
- toast pos training
- toast restaurant pos
- toast tab pos
- toasttab pos
Other head-to-heads among restaurant management software
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