Enterprise Rent-A-Car vs Europcar:Which is searched more?
In September 2026, Europcar had more branded searches than Enterprise Rent-A-Car among rental car companies worldwide. Europcar was estimated to have 1.5M branded searches compared to Enterprise Rent-A-Car’s 1.2M, and held a 17.7% Share of Search versus Enterprise Rent-A-Car’s 14.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Enterprise Rent-A-Car or Europcar?
Compare the rental car companies people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Europcar, Enterprise Rent-A-Car. The figures are in the table below the chart.
View monthly share of search table
| Month | Hertz | Avis | Budget | Europcar | Enterprise Rent-A-Car | Thrifty |
|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 22.9% | 18.7% | 15.3% | 12.5% | 2.5% |
| Nov 2025 | 31.5% | 21% | 17.2% | 14% | 14% | 2.3% |
| Dec 2025 | 30.5% | 20.4% | 16.7% | 13.6% | 16.7% | 2.2% |
| Jan 2026 | 29.7% | 24.3% | 16.3% | 16.3% | 10.8% | 2.7% |
| Feb 2026 | 32.1% | 21.4% | 17.6% | 14.3% | 11.7% | 2.9% |
| Mar 2026 | 30.6% | 25% | 16.7% | 13.7% | 11.2% | 2.8% |
| Apr 2026 | 27.9% | 22.8% | 18.6% | 15.3% | 12.4% | 3.1% |
| May 2026 | 28% | 22.9% | 18.7% | 15.3% | 12.5% | 2.5% |
| Jun 2026 | 27.1% | 22.2% | 18.1% | 18.1% | 12.1% | 2.4% |
| Jul 2026 | 26.4% | 21.6% | 17.6% | 17.6% | 14.4% | 2.4% |
| Aug 2026 | 26.4% | 21.6% | 17.6% | 17.6% | 14.4% | 2.4% |
| Sep 2026 | 26.4% | 21.6% | 17.7% | 17.7% | 14.4% | 2.4% |
How has the Enterprise Rent-A-Car and Europcar comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Enterprise Rent-A-Car took it in December 2025, Europcar took it in January 2026.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car’s estimated Share of Search among rental car companies worldwide moved from 12.5% to 14.4%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Europcar’s estimated Share of Search among rental car companies worldwide moved from 15.3% to 17.7%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for rental car companies worldwide in September 2026?
0 changes
Neither Enterprise Rent-A-Car nor Europcar moved beyond provider rounding among rental car companies in September 2026.
Other head-to-heads among rental car companies
How each brand is measured
Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and Europcar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Enterprise Rent-A-Car
1 branded search term
- enterprise car rental
Europcar
1 branded search term
- europcar
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