Budget vs Europcar:Which is searched more?
In September 2026, Budget and Europcar were level on Share of Search among rental car companies worldwide, with an estimated 1.5M branded searches each, at 17.7% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Budget or Europcar?
Compare the rental car companies people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Budget, Europcar. The figures are in the table below the chart.
View monthly share of search table
| Month | Hertz | Avis | Budget | Europcar | Enterprise Rent-A-Car | Thrifty |
|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 22.9% | 18.7% | 15.3% | 12.5% | 2.5% |
| Nov 2025 | 31.5% | 21% | 17.2% | 14% | 14% | 2.3% |
| Dec 2025 | 30.5% | 20.4% | 16.7% | 13.6% | 16.7% | 2.2% |
| Jan 2026 | 29.7% | 24.3% | 16.3% | 16.3% | 10.8% | 2.7% |
| Feb 2026 | 32.1% | 21.4% | 17.6% | 14.3% | 11.7% | 2.9% |
| Mar 2026 | 30.6% | 25% | 16.7% | 13.7% | 11.2% | 2.8% |
| Apr 2026 | 27.9% | 22.8% | 18.6% | 15.3% | 12.4% | 3.1% |
| May 2026 | 28% | 22.9% | 18.7% | 15.3% | 12.5% | 2.5% |
| Jun 2026 | 27.1% | 22.2% | 18.1% | 18.1% | 12.1% | 2.4% |
| Jul 2026 | 26.4% | 21.6% | 17.6% | 17.6% | 14.4% | 2.4% |
| Aug 2026 | 26.4% | 21.6% | 17.6% | 17.6% | 14.4% | 2.4% |
| Sep 2026 | 26.4% | 21.6% | 17.7% | 17.7% | 14.4% | 2.4% |
How has the Budget and Europcar comparison changed over the last 12 months?
3 findings
- Budget was ahead of Europcar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Budget’s estimated Share of Search among rental car companies worldwide moved from 18.7% to 17.7%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Europcar’s estimated Share of Search among rental car companies worldwide moved from 15.3% to 17.7%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for rental car companies worldwide in September 2026?
1 change
Estimated monthly branded searches for Budget worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.
Other head-to-heads among rental car companies
How each brand is measured
Brandwave collects information about searches that people make online using Budget’s and Europcar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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