Budget vs Enterprise Rent-A-Car:Which is searched more?
In September 2026, Budget had more branded searches than Enterprise Rent-A-Car among rental car companies worldwide. Budget was estimated to have 1.5M branded searches compared to Enterprise Rent-A-Car’s 1.2M, and held a 17.7% Share of Search versus Enterprise Rent-A-Car’s 14.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Budget or Enterprise Rent-A-Car?
Compare the rental car companies people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Budget, Enterprise Rent-A-Car. The figures are in the table below the chart.
View monthly share of search table
| Month | Hertz | Avis | Budget | Europcar | Enterprise Rent-A-Car | Thrifty |
|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 22.9% | 18.7% | 15.3% | 12.5% | 2.5% |
| Nov 2025 | 31.5% | 21% | 17.2% | 14% | 14% | 2.3% |
| Dec 2025 | 30.5% | 20.4% | 16.7% | 13.6% | 16.7% | 2.2% |
| Jan 2026 | 29.7% | 24.3% | 16.3% | 16.3% | 10.8% | 2.7% |
| Feb 2026 | 32.1% | 21.4% | 17.6% | 14.3% | 11.7% | 2.9% |
| Mar 2026 | 30.6% | 25% | 16.7% | 13.7% | 11.2% | 2.8% |
| Apr 2026 | 27.9% | 22.8% | 18.6% | 15.3% | 12.4% | 3.1% |
| May 2026 | 28% | 22.9% | 18.7% | 15.3% | 12.5% | 2.5% |
| Jun 2026 | 27.1% | 22.2% | 18.1% | 18.1% | 12.1% | 2.4% |
| Jul 2026 | 26.4% | 21.6% | 17.6% | 17.6% | 14.4% | 2.4% |
| Aug 2026 | 26.4% | 21.6% | 17.6% | 17.6% | 14.4% | 2.4% |
| Sep 2026 | 26.4% | 21.6% | 17.7% | 17.7% | 14.4% | 2.4% |
How has the Budget and Enterprise Rent-A-Car comparison changed over the last 12 months?
3 findings
- Budget was ahead of Enterprise Rent-A-Car in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Budget’s estimated Share of Search among rental car companies worldwide moved from 18.7% to 17.7%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car’s estimated Share of Search among rental car companies worldwide moved from 12.5% to 14.4%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for rental car companies worldwide in September 2026?
1 change
Estimated monthly branded searches for Budget worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.
Other head-to-heads among rental car companies
How each brand is measured
Brandwave collects information about searches that people make online using Budget’s and Enterprise Rent-A-Car’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Budget
1 branded search term
- budget car rental
Enterprise Rent-A-Car
1 branded search term
- enterprise car rental
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